What changed in ChatGPT, Google AI Mode and AI Overviews, Perplexity, Gemini, Claude and Copilot, and what it means for the people responsible for being found.
9
days
from a new page going live to its first ChatGPT citation, the median across the 83 of 236 new pages ChatGPT cited.
How long GEO takes in ChatGPT varies by page, and at the typical business 37% of new pages went their first 30 days without a ChatGPT citation.
Data
85.5
%
of 138 business projects saw ChatGPT cite the brand's own website, at a median rank of 12 on its list of sources.
Data
400+
publications are now paid through Google's News AI pilot program, Axios, CNN and the Financial Times among them.
Brief
5
%
of AI answers about its own product category name the median European SMB brand, in Agenzy's 2026 study.
Explainer
2.5B+
monthly users of Google AI Overviews, Sundar Pichai told investors in June 2026.
Explainer
31.0
%
of the URLs Google AI Overviews cited sat beyond position 100 in Google's results, in an Ahrefs study of 4 million.
Explainer
85
%
of the 548,534 pages ChatGPT retrieved went uncited, a 2026 AirOps study found.
Explainer
3
×
Google AI Mode queries run three times longer than traditional searches on average, Sundar Pichai said on 28 October.
Brief
10
more
countries get ads in Google AI Mode, among them Australia, Canada and India.
Brief
89
countries
where OpenAI now sells ChatGPT Ads, after adding 26 on 21 October.
Brief
Ahrefs measured AI citation stability for 20 days and found half or more of citations gone the next day, so a single check misreads a brand's AI visibility.
Universal Cart lets U.S. shoppers save and buy products from many stores in Google Search and Gemini, so retailers missing from AI answers lose the sale.
Google's Connected Apps Platform brings brands' apps into Search and Gemini, and AI Mode may default to the app a user last picked for a task.
Google now pays more than 400 publications through its News AI pilot program, while the rules for links in AI Overviews stay the same for every site.
How long GEO takes in ChatGPT varies by page, and at the typical business 37% of new pages went their first 30 days without a ChatGPT citation.
Most brands' websites appear among LLM citations, around tenth on the list; in 34.8% of 138 business projects the site missed its category's top 30 sources.
What changed in AI search this week puts the work on page openings, on prompts full of buyer context and on what Google's Knowledge Graph says about a brand.
Alphabet says AI Mode queries run three times longer than searches, so pages that answer a buyer's full question gain and short-keyword pages lose.
Google is adding more inline links to AI Mode and AI Overviews and showing them higher, so the click goes to whichever page Google sets into the answer.
Google is expanding ads in AI Mode to 10 more countries, so brands there can now pay for a slot within the AI answers that recommend products to buyers.
OpenAI now sells ChatGPT Ads in 89 countries after adding 26, so brands there can buy a slot under ChatGPT's answers and still have to earn the answer.
How long GEO takes in ChatGPT varies by page, and at the typical business 37% of new pages went their first 30 days without a ChatGPT citation.
Also in this piece
Most brands' websites appear among LLM citations, around tenth on the list; in 34.8% of 138 business projects the site missed its category's top 30 sources.
Also in this piece
Google's AI summaries in Search, and how a page gets into them
Where its answers come from, and how a brand gets cited in them
What the work is called, and what it covers
Counting how often AI answers name and cite a brand
One email a week with what changed in ChatGPT, Google AI Mode, Perplexity and Gemini, and the week's data piece.
