OpenAI expands ChatGPT Ads to 26 more countries
OpenAI now sells ChatGPT Ads in 89 countries after adding 26, so brands in the new markets can pay to reach ChatGPT users on the Free and Go plans.
TL;DR
- OpenAI expanded ChatGPT Ads to 26 more countries on 21 October 2026, which makes the ad product available in 89 countries worldwide.
- OpenAI shows its ChatGPT advertising only to users on the Free and Go plans, and the 26 new countries include Argentina, Chile, Colombia and Nigeria.
- Marketing leads in the 26 new countries should record how ChatGPT answers name and cite their brand before they test paid placement.
What changed
OpenAI expanded ChatGPT Ads to 26 more countries on 21 October 2026, according to OpenAI’s announcement of the expansion, and the ads are now available in 89 countries worldwide. ChatGPT Ads is OpenAI’s advertising product, which shows paid ads to people using ChatGPT. The ads appear only to people on ChatGPT’s Free and Go plans, so users of other ChatGPT plans do not see them.
The announcement names 14 more countries in Latin America, among them Argentina, Chile, Colombia and Peru. It also names Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan, so the expansion also covers markets outside Latin America. OpenAI’s post does not list all 26 countries, so an advertiser outside the named ones has to confirm its market with OpenAI before planning a campaign.
OpenAI said on 21 October 2026 that ChatGPT has 1.2 billion weekly users and that over 100,000 advertisers have used its ads.
Brands can also reach ChatGPT users without paying, when an answer names them or cites one of their pages, and that depends on where ChatGPT search gets its information.
What it means
Marketing leads in the 26 new countries should record how ChatGPT answers treat their brand before testing ChatGPT Ads, since that baseline shows what an ad adds to getting a brand cited in ChatGPT answers. Over 100,000 advertisers have used OpenAI’s ads, so a competitor may already pay to appear. The ads reach only Free and Go users, so check from a Free account: ask your buyers’ questions, note any ad, the brands named and sources cited, and repeat weekly.