How we report

This page describes how a piece is researched, checked and corrected before and after it is published. The rules behind it are in the editorial policy.

Primary sources

Every piece starts from the primary source: the company's release note, help-centre page, documentation, blog post, filing or earnings call. When a fact comes from someone else's reporting or research, the piece names them and links to it. All sources are listed under Sources at the end of each piece, and the page's structured data lists the same links for search engines and AI assistants.

How a piece is checked

Before a piece is published, the phrases it takes from each source, such as the quoted wording, the numbers, the dates and the names of products and plans, are fetched from the live source page and matched word for word. A phrase that cannot be found there is checked by hand, and the fact is cut if the source does not support it. Dates are written in full, such as 29 October 2026, so a reader knows when a change happened.

Where the numbers come from

Data pieces use two kinds of numbers. The first comes from daily tracking of AI answers: a fixed set of questions is put to ChatGPT, Google AI Overviews, Gemini and other engines every day, and the sources each answer used and cited are recorded. The second comes from studies other people published, which the piece names and links. Every number states its sample size and the period it covers, and each finding is said in one fixed sentence, so the number reads the same wherever it is quoted.

How pieces are written

Each section of a piece answers one question, and the answer comes in its first paragraph. Paragraphs are short, carry one idea and name the company, engine or page they are about, so a paragraph still makes sense when it is quoted on its own. Numbers sit in sentences and lists, which every reader and every AI assistant reads the same way.

Figures are charts of the numbers in the piece, screenshots of the change itself or diagrams of a process, drawn for the piece. There are no stock photos and no AI illustrations, and every fact shown in a figure is also written in the text.

Use of AI

Writers may use AI tools for research and drafting, under the rule in the editorial policy. What a piece takes from its sources goes through the check described above before it is published.

Corrections

A factual error is corrected within 48 hours of being reported. The piece shows an "Updated" date, and the correction is listed on the corrections page with what changed. Report an error to editor@webtrafficnews.com.