One of the most frequently asked questions that I get asked here at the Web Traffic New Blog is – “How do I keep the visitors that come to my website from leaving?”
I want to provide you with 3 quick strategies that will prevent poor bounce rates. The bound rate is a measurement of the number of visitors that leave your website after looking at just one page for only a few seconds.
1st) Research and get to know the source or sources of incoming traffic. Ensure that the web traffic streams are in alignment with your site or pages targeted keywords so that you generate quality visits and not junk traffic. This way the visitors who arrive are targeted and more valuable because their purpose for visiting matches their search for the content of the page.
Don’t try to improve a non performing page by reworking the page design or changing the page’s (or site’s) navigation, often this doesn’t work.
* Remember, to reduce bounce rates, take a step back and look at the bigger picture from the visitors’ viewpoint which leads me to the 2nd suggestion.
2nd) Resolve the site/page purpose vs. the call to action. A website has a purpose and the pages within the site have a purpose as well. You must ensure that the purpose of your site matches why each page is in your site and there should be a minimal amount of call to action requests on each page. For example, if your site is a newsletter then the focus should be on highlighting the benefits of the newsletter and the call to action is making it easy to sign up to receive it. When you quickly meet the needs of your visitors they stay longer and consume your content.
3rd and finally), I saved the most valuable web traffic tip for last, subtle tweaks that allow your visitor to scan a page in no more than two to three seconds and find what they want is key. Remove multiple navigation bars and multiple search boxes, even oddly placed ads will drive visitors away. Remember you call to action and that the more complicated your site/pages design the more likely a visitor will leave.
Don’t make the assumption that visitors will stay on a page where the information that you want them to consume is minimal such as an e-mail address or contact number.
Keep your design, purpose, and call to action as focused and targeted as you can. With these 3 key strategies in mind you will see improvements in no time so make sure you keep track of and analyze your web traffic and the stats behind your desired outcome.
From the web traffic news desk,
Mark “The Web Traffic Reporter” Brown
P.S. – I would like to hear your suggestions for improving stick rates and getting trouble sites the traction that they need so leave me a comment and let’s talk about it.