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SEO and Social are Top Web Traffic Drivers for India

India's National Flag     Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise.  The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%.

Business and financial sites had the 3rd most traffic with 29%, airlines were 2nd with 32% and the #1 sector that recieved the most web traffic was the automotive industry.

Social web traffic netted 6% of the activity relating to business sites, with 4% coming in next for aviation related sites.  Experian also found the products receiving the highest volume of searches were mobile phones, laptops, cameras, entertainment related searches, footwear, watches and apparel.

In the social media space, Experian reports that Facebook received 52% of all searches which is an increase up from 27% last year.  YouTube, was the second most popular site, claiming 20% of visits, which is up 17% from last year as well.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

4th Quater 2011 Web Traffic News Update

Web traffic globe
This article was first featured on Technorati.com

As we head into the final quater of 2011 web traffic trends are a hot topic this time of year due to the big marketing and advertising push that leads into the holiday sales season.  This is also an interesting period in time due to several key issues that influence the way web traffic is deliverd and consumed.

Three of the pimary influencers that I see affecting website traffic are the  Google Panda updates that took place and are still taking place.  Similarly, YouTube has also had a large impact on several personal and small business channels that it selectively shut down this year with no warning or explanation to users and consumers alike.

The Google and YouTube changes were not neccessarily negative in the big scheme of cyberspace however there are scores of people and businesses who have had to make major adjustments over the past couple months.  I see this trend continuing because Google is not accountable to any one market or social demographic, they are loosely regulated by international and national governing bodies however, not much and their reach, traction, and popularity are firmly rooted into the fabric of cyberspace.

Independant internet terrorist groups have reaked havoc on numerous government and banking websites and interwebs across the globe.  The most recognizable group that has claimed responsibility is the “Anonymous” group.  Much of what they have been accused of is labled as “hacking” in the mainstream media yet I think there is more to the groups attacks than just mere tom foolery.

As the web strata continues to evolve and develop the battle between both no-cost and paid traffic delivery methods continues to play out with many would be start-up entreprenuers trying both types of traffic strategies and usually not finding statisfaction with either.

More often than not uneducated adsense or Facebook advertisers attempt to create ads based on ads that they see being displayed and unkowingly do not set up the innerworkings or setting of the way the add campaign is displayed which runs through their hard earned advertising budget in mere hours or just a few days.

Most no-cost traffic delivery systems are similiar in that there is a website or service one joins to display ads such as websites, banner ads, or even text ads and then the follow on support leaves the new, budding business person left wondering what they did wrong.

There is a reason why big businesses hire marketing and advertising firms and when the little guy is left to figure it out for him or herself often the experience ends in dissapointment.  Individualized coaching and instruction is one sector that is emerging at a grass roots level which is rising up to help small business owners however more needs to be done before the new and small business beginner are going to seek these professionals out.

I dont see much in the way of government regulation having a measurable effect either positive or negative at this time due to the political rodeo taking place with the upcoming elections and the current turmoil facing the United States as well as the European Union and their shaky financial economies.

The bottom line from this web traffic reporter is more of the same from big business and keep your eyes peeled for the up and comming maverick marketers that make up the small and independant business men and women who make large contributions yet go largely un-noticed by the mainstream media!

From the Web Traffic News Desk, this is Mark Edward Brown signing off.

Google’s Website Traffic Hits 1 Billion

Google Image at Web Traffic News ComScore data has reported that Google and it’s empire of sites surpassed one billion unique website visitors last month (May 2011).  This is the first time that an internet based conglomerate has reached such a notable accomplishment.

Google’s web traffic has been monitored since as far back as 2006 and has steadily climbed as Google launched gmail and acquired YouTube.

Google faces stiff competition as the trends are changing from search advertising to social advertising on sites such as Facebook.

Have you noticed this trend changing, where would you spend your online advertising dollar, leave me a comment and let me know?

From the web traffic news desk,

The Web Traffic Reporter

The Web Traffic Book reviewed by Mark Edward Brown

 Web Traffic Book image at Web Traffic News

Ross Goldberg provided a copy of The Web Traffic Book to me and I knew there would be no better place to review it than here on The Web Traffic News.

To get the Web Traffic Reporter’s video commentary on this outstanding and authoritative work click the play button on the Youtube video below:
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[youtube]http://www.youtube.com/watch?v=zZjuZfUvR9w[/youtube]

W

To Your Web Traffic Success Always,

Mark “The Web Traffic Reporter” Brown

YouTube Accused of Web Traffic Scandal by Viacom

"www"image at Web Traffic NewsMeg James of the L.A. Times reports:  A 72-page appeal filed by Viacom on Friday, where YouTube is accused of aggressively operating outside the law in an effort to build traffic quickly so they could sell the site for a huge sum.  Google Inc. later bought YouTube in October 2006 for $1.65 billion.

Media giant Viacom Inc. has challenged a June 2010 ruling that YouTube did not violate federal copyright laws when it allowed users to upload thousands of pirated clips in order to increase website traffic.

This is a significant case and media industry executives view Viacom’s copyright infringement lawsuit, filed three years ago, as an important case that could establish ground rules to protect the digital distribution of copyrighted material.

Viacom, which owns Paramount Pictures and popular cable TV channels including MTV, Comedy Central and Nickelodeon, worries that its businesses would suffer if internet sites have little incentive to safeguard against the use of other companies’ copyrighted content.Viacom maintained that, if allowed to stand, the district court ruling would “severely impair, if not completely destroy, the value of many copyrighted creations.”

The media company has demanded more than $1 billion in damages. But U.S. District Judge Louis Stanton of the Southern District of New York ruled against Viacom in June, determining that YouTube operated within a “safe harbor” provision of the Digital Millennium Copyright Act because it promptly removed pirated videos after being notified of a violation.

At the time, Internet advocates hailed Stanton’s ruling as an affirmation of free expression and the growth of the internet. Viacom wanted to enforce a system in which YouTube and other video websites would have to determine who owned the rights to material before it was posted.

Viacom believes Stanton misinterpreted the Digital Millennium Copyright Act, and it provided internal YouTube e-mails to illustrate that YouTube’s founders were aware of the rampant piracy. The media company alleged that YouTube allowed clips to be posted from “The Daily Show,” “MTV Cribs,” “South Park” and other professionally produced shows to help build interest in the site.

What kind of web traffic ramifications do you think this will have on your business or blogging activity, leave me a comment and let me know?

From the Web Traffic Frontier,

The Web Traffic Reporter
Mark Edward Brown

Article source: http://www.latimes.com/business/la-fi-ct-viacom-20101204,0,4121680.story