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How to Drive Traffic to Your Site While Under a Google Penalty

Fix the Google SlapHas this happened to you; your website has fallen out of Google’s good graces and your site has been penalized for one reason or another? If it has, I have great news for you because listed below are the ways that are working for us on how to drive web traffic to your site and recover from a Google penalty.

You will usually notice in Webmaster tools that your site has been penalized by a algorithmic or a manual link penalty. This is never a good thing and it does mean you have some work to do to get back into good ranking territory.

You are going to have to apply a two pronged approach while you’re working on re-ranking your website.  While you are working on getting out from under your Google penalty, you still need to bring visitors to your site.

Here is how to drive traffic to your site while under a Google penalty and get ranked again:

Start Driving Traffic to Your Website Again

One of the best ways to drive no-cost web traffic to your website is with a web traffic service called Traffic Dynamite  The basic concept with this site is that you list your website and show it to other people and in return for those people viewing your website you view theirs.  It’s a traffic exchange and it is the fastest way to get eye balls on your website.  If you can click your mouse this will jump start your page views.

Add New Content to Your Site

Creating new content is a must if you have received an algorithmic penalty like Panda. To fix this problem, create new pages as funnels for new site traffic while your other pages are under the penalty.

In order to boost new content and get it recognized, be sure to add topics that are positioned for discoverability, focus on relevant, long tail keyword phrases.

Make sure to answer questions that your readers are actively searching for.

The new natural links that are created to your new content pages can improve your site’s overall link profile as you work to get out from under your penalty.

Guest blogging is still a viable means to publish valuable content to an engaged audience. Be sure to only publish on quality websites that are relevant to your industry.

Pay Your Way Out

To make up for lost traffic and revenue as a result of an SEO penalty you can pay to give your content a boost with paid promotion.

Run paid ads on the major social networks. This will boost your content, capture traffic, social shares, backlinks, and leads. The social networks that I recommend using paid advertising is: Facebook, LinkedIn, Twitter, and of course Google.

Don’t be afraid to invest money in your content and share it with the world. You might be surprised to know that viral content often gets its start from paid promotion.

Social Media

If a site is under penalty, the traffic from search results could cease to exist.  Therefore, its more important than ever to drive traffic to your site from other sources, like social networks.

You must share your site and new content across all of your social networks to increase exposure and build up your fan base.

When you share your content via social media you’ll be supplementing the traffic that was lost during the time your site was under a penalty. Once a site’s penalty is lifted, you should still continue with the above mentioned strategies to keep your rank and visibility on the rise.

Link Building

Links are still important to your site and when you’ve penalize natural links are the best way to get your site’s link profile cleaned up. Natural links are also the types of links necessary for building the authority, traffic potential and  conversions that were lost as a result of a penalty.

Link exchanges and paid link building is recommended because this is the fastest way to recover lost search engine placement and rankings.  You can still trade links with other reputable sites however, that takes a long time and could work against you if you count on your site to bring in revenue and recognition.

Make sure to use Google webmaster tools to identify any bad links that are linking out from or to your site from someone else’s site that may be penalized as well.  Maintaining a good link profile is now more critical than ever to the positive ranking of your website.

If you are unsure of or unfamiliar with any of the information presented above we always recommend consulting with an SEO professional.  The recommended SEO Traffic Expert that we use is Mark Edward Brown at www.SeoTrafficExpert.com

Here’s to your web traffic success,

Mark “The Web Traffic Reporter” Brown

P.S. leave a comment below if this article was helpful to you

 

Over Half of Web Traffic Is Not Human

It happened last year for the first time: bot traffic eclipsed human traffic, this year, Incapsula says 61.5 percent of traffic on the web is non-human.

Now, you might think this portends the arrival of “The Internet of Things”—that ever-promised network that will connect your fridge and car to your smartphone. But it does not.

This non-human traffic is search bots, scrapers, hacking tools, and other human impersonators, little pieces of code skittering across the web. You might describe this phenomenon as The Internet of Thingies.

One thing that gets to me — perhaps you want to generate an extra 100,000 page views for some website? So simple. A programmer friend of mine put it like this, “The basics of sending fake traffic are trivial.”

I’m going to tell you how here, even though I think executing such a script is highly unethical, probably fraud, and something you should not do. I’m telling you about it here because people need to understand how jawdroppingly easy it really is.

So, the goal is mimicking humans. Which means that you can’t just send 100,000 visits to the same page. That’d be very suspicious.

So you want to spread the traffic out over a bunch of target pages. But which ones? You don’t want pages that no one ever visits. But you also don’t want to send traffic to pages that people are paying close attention to, which tend to be the most recent ones. So, you want popular pages but not the most popular or recent pages.

Luckily, Google tends to index the popular, recentish stories more highly. And included with UBot are two little bots that can work in tandem. The first scrapes Google’s suggestions searches. So it starts with the most popular A searches (Amazon, Apple, America’s Cup) then the most popular B searches, etc. Another little bot scrapes the URLs from Google search results.

So the first step in the script would be to use the most popular search suggestions to find popularish stories on the domain (say, theatlantic.com) and save all those domains.

The first search would be “amazon site:theatlantic.com.” The top 20 URLs, all of which would be Atlantic stories, would get copied into a file. Then the bot would search “apple site:theatlantic.com” and paste another 20 in. And so on and so forth until you’ve got 1,000.

Now, all you’ve got to do is have the bot visit each story, wait for the page to load, and go on to the next URL. Just for good measure, perhaps you’d have the browser “focus” on the ads on the page to increase the site’s engagement metrics.

Loop your program 100 times and you’re done. And you could do the same thing whenever you wanted to.

Of course, the bot described here would be very easy to catch. If anyone looked, you’d need to be fancier to evade detection. For example, when a browser connects to a website, it sends a little token that says, “This is who I am!” And it lists the browser and the operating system, etc.

If we ran the script like this, an identical 100,000 user agents would show up in the site’s logs, which might be suspicious.

But the user agent-website relationship is trust-based. Any browser can say, “I’m Chrome running on a Mac.” And, in fact, there are pieces of software out there that will generate “realistic” user agent messages, which Ubot helpfully lets you plug in.

The hardest part would be obscuring that the IP addresses of the visits. Because if 100,000 visits came from a single computer, that would be a dead giveaway it was a bot. So, you could rent a botnet — a bunch of computers that have been hacked to do the bidding of (generally) bad people.

Or you could ask some “friends” to help out via a service like JingLing, which lets people use other people on the network to send traffic to webpages from different IP addresses. You scratch my back; I’ll scratch yours!

But, if the botting process is done subtly, no one might think to check what was going on. Because from a publisher’s perspective, how much do you really want to know?

In the example I gave, no page has gotten more than 100 views, but you’ve added 100,000 views to the site as a whole. It would just seem as if there was more traffic, but it’d all be down at the bottom of the traffic reports where most people have no reason to look.

And indeed, some reports have come out showing that people don’t check. One traffic buyer told Digiday, “We worked with a major supply-side platform partner that was just wink wink, nudge nudge about it. They asked us to explain why almost all of our traffic came from one operating system and the majority had all the same user-agent string.”

That is to say, someone involved in the traffic supply chain was no more sophisticated than a journalist with 10 hours of training using a publicly available piece of software. 

The point is: It’s so easy to build bots that do various things that they are overrunning the human traffic on the web.

Now, to understand the human web, we have to reckon with the logic of the non-human web. It is, in part, shady traffic that allows ad networks and exchanges to flourish. And these automated ad buying platforms — while they do a lot of good, no doubt about it — also put pressure on other publishers to sell ads more cheaply. When they do that, there’s less money for content, and the content quality suffers.

The ease of building bots, in other words, hurts what you read each and every day on the Internet. And it’s all happening deep beneath the shiny web we know and (sometimes) love.

Will an Internet Sales Tax Kill Web Traffic?

Internet tax to kill web traffic     Last week the U.S. Senate voted to support Internet sales taxes.  Could online sales taxes drive web traffic down?

For now Americans are safe from any such tax taking place because  the proposal will not be voted on in the U.S. House of Representative.

Online business owners across the internet who don’t want their web traffic or sales to suffer are calling for action. Call your Senator and demand a “No” vote on the “Marketplace Fairness Act” (S. 336)

Recently, big corporate interests, high-paid DC lobbyists, and statist
governors believed their agenda had the votes locked up and that this
amendment would easily pass through the Senate.

Wanting to rush their amendment to the floor early in the week, they thought  an early vote would guarantee passage with an overwhelming majority of senators.

In reality there is nothing fair about the “Marketplace Fairness Act” and if it is passed your online sales and web traffic will plummet.

Proponents of this amendment were planning on convincing the Speaker of the
House and the Majority Leader to pass the bill through their respective chambers.

They did not count on web traffic advocates who flooded the Senate with emails, calls, and faxes from concerned constituents. Additionally, as senators heard from hundreds of thousands of Americans opposing this scheme, more of them began to shy away from the National Internet Tax Mandate.

The pressure from folks fed up with D.C.’s tax-and-spend status quo was so great that the vote on the amendment was delayed to give special interests more time to browbeat Senators into compliance.

As an online Web Traffic Advocate I urge you to maintain contact with your
Senator to let them know you want a “No” vote, share this article and The Web Traffic News with friends, family and collegues who care about their online interests.

It’s critical that this legislation does not pass because if it does the National Internet Tax Mandate will:

• Raise prices on everything you buy online

• Provide big-spending governors with new bailout money from the federal government imposing more taxes on their citizens

• Violate the principle of “No Taxation Without Representation” by allowing state legislatures to raise taxes and leave small, out-of-state businesses with little, if any, recourse against those tax hikes

• Allow tax collectors in one state to pursue retailers across state lines

I know you can see how crucial this is to your sales and web traffic plus the massive cost of compliance with the National Internet Tax Mandate could
drive small Internet companies out of business, while others may never even get started.

Meanwhile, the incentive to raise sales taxes will lead to an explosion of already out-of-control state budgets. Growing government while shrinking the most dynamic sector of the economy is a recipe for economic stagnation.

The elitists and special interests behind the National Internet Tax Mandate  think they one step closer to victory wich means now is the time to turn up the
heat on the House and Senate to make sure we stop the National Internet Tax Mandate from passing this Congress.

Your web traffic and sales depend on it!

The 60 Second Web Traffic Model

Free vs paid website traffic     Web traffic is a prized commodity in the online space for many reasons.  For some people, web traffic equals potential customers, and for others still website traffic equals popularity or social proof that one can use to further escalate one’s station in the pecking order of virtual popularity.

I have yet to find the true measure of the value of web traffic because it means
so many different things to so many different people.  With that being said,
I still aim to give you quality content based on an actionable model that will
bring traffic to your website in 60 seconds.

The most generalized description that one can make about traffic is that it can
be divided into 2 categories; free traffic and paid traffic.

2 great sources of free traffic are word of mouth marketing where you simply tell someone you know to go to website “X” because it’s a cool website that they will find value at.  The next no-cost traffic method that I recommend and have used to build a client list of over 10,000 people from around the world is a traffic exchange website such as: http://www.TrafficDynamite.com

Both methods work to get you traffic in 60 seconds or less.

Since I gave 2 examples of free website traffic, I will not discuss 2 paid versions
of traffic that might work for you (or not).  Depending on what your budget is for paid traffic generation let’s cover 2 of the most popular paid traffic models
that you can apply in 60 seconds;

1st – an ad swap or solo ad to a known buyers list, this is a situation that
exists when you contact someone who has access to a list of people who have
bought the exact or similar product or service that you are marketing and
advertising.  You agree to a set price per person that takes action and opts
in to your list or buys whatever you are selling.

2nd – is the currently popular purchase of social traffic, for example a
Facebook ad or a sponsored post that you pay someone with a large fan base
of following to endorse your product or service.

There are many more methods and strategies to marketing and advertising with
free and paid web traffic which is why I invite you to join me for a webinar with Michelle Pescosolido on 21 March 2012 (Thursday night) at 7:00p.m Central time to learn how to leverage the power of free and paid Facebook advertising.

Just click HERE <— at 7:00p.m. Central on 21 March 2013 (Thursday night :-)

Be sure to share this with your friends and comment about your favorite free or paid traffic method below.

Always to your web traffic success,

Mark “The Web Traffic Reporter” Brown

10 Ways to Hit the Web Traffic Jackpot

You can design the most attractive website or create the best blog on the web and it will all be wasted effort if it never sees the light of day. Generating traffic is the name of the game when it comes to brand-building, creating advertising revenue, and boosting visibility. There are dozens of tips and tricks to drive traffic to your blog or website, all with varying degrees of success; here are ten of the most effective.

  1. Keep Content Fresh and Valuable – Whether your site is designed to provide pertinent information or to sell goods or services, it’s important that there be a sizable amount of relevant information in a variety of forms such as articles, videos and photographs. Not only will this valuable content make a visitor more likely to purchase your goods or utilize your services, the ability to find free and informative material will inspire them to keep coming back.
  2. Learn SEO – SEO, which stands for Search Engine Optimization, can be intimidating at first. There are dozens of books on the subject, ranging from the simple how-to for beginners to complex manuals for veterans. Simply put, learning how to manage SEO content will help you drive targeted traffic to your site, and it’s one of the most valuable skills a budding web entrepreneur can add to their arsenal.
  3. Create a Newsletter – One of the most effective ways of generating repeat traffic to your site is by creating a free newsletter. When visitors to your website sign up for your newsletter they’re doing so because they have an active interest in your area of expertise. Sending out a regular newsletter to inform subscribers of new content and site updates will often result in a visit. Be sure to follow the CAN-SPAM act guidelines when designing your newsletter.
  4. Use Social Media – Facebook, Twitter and other social media sites are a great way to generate traffic as well as to maintain and broaden your audience. In addition to being incredibly powerful tools to reach the masses, most of them have the added bonus of being completely free to use.
  5. Give Interviews – Accepting requests for interviews will not only boost your visibility and help to build your personal brand, but it also often results in a flood of new traffic to your site if the interviewer includes a link or the name of your website.
  6. Create a Podcast – There are podcasts out there to cater to almost every niche market in the world. Creating your own podcast that is full of interesting and informative content can be a very effective method for generating site traffic, and can also position you as a heavy-hitter in your field.
  7. Use a PPC Client – Essentially, using a Pay Per Click client is a way of generating traffic to your site by paying for visitors. Tracking your ads and their results is certainly the most important aspect of PPC marketing; without tracking, it’s impossible to calculate the effectiveness of your ads. Powerhouses like Google and Yahoo! both offer PPC clients that are easy to operate.
  8. Use an Email Signature – Including the link to your website in your email signature is a very simple and completely free way to generate interest in your site. Each person that receives an email from you becomes a potential client when the ability to access your goods or services is at the bottom of the page.
  9. Submit Content to E-zines For Free – Like providing interviews to other websites and blogs, contributing content related to your field  of expertise to e-zines free of charge can drive traffic to your site by boosting your visibility and portraying you as an expert within your chosen niche. Instead of seeing each piece of content as a sacrifice, view them as investments with a potentially large payoff.
  10. Build a Forum Presence – Forums and online message boards dedicated to your field of knowledge or chosen topic are a great way to connect with others who share your interests and to network with other webmasters. Just like adding the link to your email signature can generate traffic, so can including it in your forum signature. Building a reputation of being knowledgeable can go a long way towards directing traffic and potential clients your way.

Regardless of your end reasons for desiring routine traffic to your site, you cannot rely on only one or two methods of driving traffic. The more of the above avenues that you put to use, the more traffic you will find coming your way.

*Reprinted with permission from Hannah Howard of LonghornLeads.com

If you’ve enjoyed this blogpost and want to read more web traffic articles like this leave me a comment and let me know, also be sure to share this post on your favorite social media.

Always to your web traffis success,

Mark “The Web Traffic Reporter” Brown