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SEO and Social are Top Web Traffic Drivers for India

India's National Flag     Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise.  The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%.

Business and financial sites had the 3rd most traffic with 29%, airlines were 2nd with 32% and the #1 sector that recieved the most web traffic was the automotive industry.

Social web traffic netted 6% of the activity relating to business sites, with 4% coming in next for aviation related sites.  Experian also found the products receiving the highest volume of searches were mobile phones, laptops, cameras, entertainment related searches, footwear, watches and apparel.

In the social media space, Experian reports that Facebook received 52% of all searches which is an increase up from 27% last year.  YouTube, was the second most popular site, claiming 20% of visits, which is up 17% from last year as well.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

4th Quater 2011 Web Traffic News Update

Web traffic globe
This article was first featured on Technorati.com

As we head into the final quater of 2011 web traffic trends are a hot topic this time of year due to the big marketing and advertising push that leads into the holiday sales season.  This is also an interesting period in time due to several key issues that influence the way web traffic is deliverd and consumed.

Three of the pimary influencers that I see affecting website traffic are the  Google Panda updates that took place and are still taking place.  Similarly, YouTube has also had a large impact on several personal and small business channels that it selectively shut down this year with no warning or explanation to users and consumers alike.

The Google and YouTube changes were not neccessarily negative in the big scheme of cyberspace however there are scores of people and businesses who have had to make major adjustments over the past couple months.  I see this trend continuing because Google is not accountable to any one market or social demographic, they are loosely regulated by international and national governing bodies however, not much and their reach, traction, and popularity are firmly rooted into the fabric of cyberspace.

Independant internet terrorist groups have reaked havoc on numerous government and banking websites and interwebs across the globe.  The most recognizable group that has claimed responsibility is the “Anonymous” group.  Much of what they have been accused of is labled as “hacking” in the mainstream media yet I think there is more to the groups attacks than just mere tom foolery.

As the web strata continues to evolve and develop the battle between both no-cost and paid traffic delivery methods continues to play out with many would be start-up entreprenuers trying both types of traffic strategies and usually not finding statisfaction with either.

More often than not uneducated adsense or Facebook advertisers attempt to create ads based on ads that they see being displayed and unkowingly do not set up the innerworkings or setting of the way the add campaign is displayed which runs through their hard earned advertising budget in mere hours or just a few days.

Most no-cost traffic delivery systems are similiar in that there is a website or service one joins to display ads such as websites, banner ads, or even text ads and then the follow on support leaves the new, budding business person left wondering what they did wrong.

There is a reason why big businesses hire marketing and advertising firms and when the little guy is left to figure it out for him or herself often the experience ends in dissapointment.  Individualized coaching and instruction is one sector that is emerging at a grass roots level which is rising up to help small business owners however more needs to be done before the new and small business beginner are going to seek these professionals out.

I dont see much in the way of government regulation having a measurable effect either positive or negative at this time due to the political rodeo taking place with the upcoming elections and the current turmoil facing the United States as well as the European Union and their shaky financial economies.

The bottom line from this web traffic reporter is more of the same from big business and keep your eyes peeled for the up and comming maverick marketers that make up the small and independant business men and women who make large contributions yet go largely un-noticed by the mainstream media!

From the Web Traffic News Desk, this is Mark Edward Brown signing off.

Is Russia the Home of Web Traffic Attacks?

Russian Flag image at the Web Traffic News Blog In a recent report from Akamai Technologies and the Networking @ IT Business Blog Russia is the #1 country where website attack traffic originates, or close to it anyway.  In the Akamai state of the internet report they said: “our observations show the attacks clearly originate in Russia, they could be coming from somewhere else and are being proxied or forwarded through Russia.”

The ports that were attacked the most were:
a) 445 (a microsoft directory service)
b) 23 (Telnet)
c) 22 (SSH)

The best way to protect against such attacks is to use a firewall or a router that blocks access to the port.

In regards to the increased media coverage regarding hacking and website attacks do you find it likely that Russia really could be the source or do you think hackers are smart enough to make it look like the source is Russia when it really isn’t?

Leave me your comments below and let me know?

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

Ipad Rules Digital Device Web Traffic Delivery

Web Traffic News Ipad Image In a recent press release by comScore Apple’s Ipad was named as the most influential digital device that delivers website traffic in 13 national markets.  The report further states that the Ipad 89% of all tablet based web traffic devices globally.

The highest concentration of website traffic was deliverd in Canada and the second highest geographical delivery point was Brazil.  Coincidentaly I recently reported in the International Web Traffic News category that Brazil’s web traffic delivery was recently hacked by two separate groups; read more about that story HERE <—–click to read

Of further note is that the Android platform was lagging in comparison to the Ipad over mobile networks vs. WiFi/Lan networks as well.

So all of you Ipad owners out there and even Android owners, it’s time to chime in and leave a comment about why you like or dont like your digital/mobile device?

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

The Middle East’s Top 10 Website’s of 2010

Map Image of the Middle East at Web Traffic NewsRahaf Makarati and Ahmad Al-Shagra of thenextweb.com have compile a listing of the Middle East’s top10 websites of 2010.  The stated that there was “no clear source on where Middle Eastern traffic pours throughout the year, we factored in as much data as we could.”  They did mention sites such as Facebook, Google, Yahoo, Comscore, and Alexa yet gave no definitive credit to one specific source.

Most of the sites listed were news sites or forums; here is the list as reported:

  1. Yahoo! Maktoob
  2. Kooora.com
  3. Fatakat.com
  4. Traidnt.net
  5. Myegy.com
  6. Aljazeera.net
  7. Masrawy.com
  8. Youm7.com
  9. Yallakora.com
  10. Jeeran.com

The final commnet shared was “This year’s list makes it easy to predict the scene during 2011 with no major changes anticipated.”

From the Web Traffic News Desk,

Mark Edward Brown
The Web Traffic Reporter

Will the FCC Rule on Net Neutrality This Week?

Web Traffic News Map ImageLast week the Federal Communications Commission (FCC) postponed it’s December 15th meeting that was set to rule on “Net Neutrality” or open internet protocols due to opposition from the Republican Party. 

A new meeting is set for this week however, no one from the FCC would comment on if they would or would not in fact discuss or vote on the controversial web traffic rules, laws, or regulations. 

One of the key debates leading up to this meeting is if a ruling would be decided  on whether high-speed Internet providers couldbe allowed to regulate or charge websites and their owners for faster services that would reach users more quickly. 

Republican legislators signed a letter that said any FCC action on Net neutrality would be a mistake that  could force companies to cut investment budgets and jobs in order to preserve profits.  Other items up for consideration are the regulation of how fast hand held devices can recieve and download video and other content.

What are your thoughts on the matter, do you have any, is this an important issue to you – let’s talk about it, leave me a comment.

From the Web Traffic News Desk,

Mark Edward Brown
The Web Traffic Reporter