The Web Traffic News

#1 Website Traffic News Site

Website Traffic Giant Google, Still King?

Website Traffic Giant Google, Still King?

No Google Allowed Image     Website traffic and Google go hand in hand, or do they?  There is no denying that gugle is still a fierce competitor in the online website traffic, marketing and advertising industries recent changes as well as gradual shifts in it’s corporate culture have caused insiders to abandon the internet juggernaut.

James Whittaker recently left gugle after a successful career however, he cites several changes with the most recent privacy policy changes which make any information you share on gugle not so private.

You can view the entire article here:  http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

One of the best parts of James’s article is the stark reality that “Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”

There is allot of great content with inteligent insight into how gugle was and what it is like now and believe me there is also allot of the word “Facebook” used as well.

One further item to note is the mention of how utube changed once the web video giant was acquired by gugle.  I was even victimized last year by gugle when they deleted my video’s and access from utube ~ what a disappointment and let down.

I stopped using G+ for awhile and I still dont care to use their shiny web browser a try on my computer.  I applaud James for his candor and explaining why he did it.

How do you feel about Google and website traffic, what is your stance on gugle, share a comment with me and let’s talk about it?

To your web traffic success,

The Web Traffic Reporter

3 Ways to Increase Web Traffic to Your Blog

3 ways to increase blog traffic

Here are 3 tips for how to increase web traffic to your blog.  Read on to learn how to attract readers and keep them coming back so that you can build relationships and business contacts:

1. Use the Search Engines

Right now 80% of people find blogs and websites via search engines.  Because of this importatnt fact Search Engine Optimization (SEO) should not be ignored.

Your goal shoudl be to get your blog on the first page of the major search engines.  Search Engine optimization from outside of your site is just as important to driving traffic as pulling web traffic to it from the outside in.

2. Use E-mail

Another easy way you can increase your blog traffic is by capturing the email address of your visitors to your site.  Once you have their permission to send them e-mail you will want to keep them updated about upcoming events, new products, promotions, or even special anouncements.

3. Guest Post for More Traffic

Another way to increase traffic to your blog is to seek out blogs in your niche that allow writers to guest post.  When you write a great post, leave a compelling call to action, and have a memorable signature file you will get traffic to your blog.

When you reach out to other people online and share useful information they will come back to your blog again and again.  You don’t have to have your own content all the time either.  Share what you find useful, post articles and videos that inspire you and chances are it will inspire your readers.

Now you have 3 proven methods for increasing blog traffic and rankings that will keep your readers engaged. Set aside some time in your day to get moving with your blog promotion strategies, stay consistent, and over time you will see the results that you desire.

To your blogging and traffic success always,

The Web Traffic Reporter

3 Ways to Keep Web Traffic Coming to Your Website

Web Traffic Barricade

One of the most frequently asked questions that I get asked here at the Web Traffic New Blog is – “How do I keep the visitors that come to my website from leaving?”

I want to provide you with 3 quick strategies that will prevent poor bounce rates.  The bound rate is a measurement of the number of visitors that leave your website after looking at just one page for only a few seconds.

1st) Research and get to know the source or sources of incoming traffic.  Ensure that the web traffic streams are in alignment with your site or pages targeted keywords so that you generate quality visits and not junk traffic.  This way the visitors who arrive are targeted and more valuable because their purpose for visiting matches their search for the content of the page.

Don’t try to improve a non performing page by reworking the page design or changing the page’s (or site’s) navigation,  often this doesn’t work.

* Remember, to reduce bounce rates, take a step back and look at the bigger picture from the visitors’ viewpoint which leads me to the 2nd suggestion.

2nd) Resolve the site/page purpose vs. the call to action.  A website has a purpose and the pages within the site have a purpose as well.  You must ensure that the purpose of your site matches why each page is in your site and there should be a minimal amount of call to action requests on each page.  For example, if your site is a newsletter then the focus should be on highlighting the benefits of the newsletter and the call to action is making it easy to sign up to receive it.  When you quickly meet the needs of your visitors they stay longer and consume your content.

3rd and finally), I saved the most valuable web traffic tip for last, subtle tweaks that allow your visitor to scan a page in no more than two to three seconds and find what they want is key.  Remove multiple navigation bars and multiple search boxes, even oddly placed ads will drive visitors away.  Remember you call to action and that the more complicated your site/pages design the more likely a visitor will leave.

Don’t make the assumption that visitors will stay on a page where the information that you want them to consume is minimal such as an e-mail address or contact number.

Keep your design, purpose, and call to action as focused and targeted as you can.  With these 3 key strategies in mind you will see improvements in no time so make sure you keep track of and analyze your web traffic and the stats behind your desired outcome.

From the web traffic news desk,

Mark “The Web Traffic Reporter” Brown

P.S. – I would like to hear your suggestions for improving stick rates and getting trouble sites the traction that they need so leave me a comment and let’s talk about it.

 

SEO and Social are Top Web Traffic Drivers for India

India's National Flag     Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise.  The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%.

Business and financial sites had the 3rd most traffic with 29%, airlines were 2nd with 32% and the #1 sector that recieved the most web traffic was the automotive industry.

Social web traffic netted 6% of the activity relating to business sites, with 4% coming in next for aviation related sites.  Experian also found the products receiving the highest volume of searches were mobile phones, laptops, cameras, entertainment related searches, footwear, watches and apparel.

In the social media space, Experian reports that Facebook received 52% of all searches which is an increase up from 27% last year.  YouTube, was the second most popular site, claiming 20% of visits, which is up 17% from last year as well.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

E-mail + Social = New Web Traffic Power

E-mailSocial

Businesses both online and offline are advancing beyond the basics of social media marketing, for example they are not just establishing a presence at social networking sites so why not adapt and adopt some of the best practices into your own business?

For example if you are not using your e-mail messages to remind your contacts engage with you on social networks why not give it a try?  A simple P.S. with a reminder to “Like”, “Link”, + or follow you on Twitter could go a long way in engaging your sphere of influence on a whole new level.

Businesses must factor in the recent announcements from the leading search engines which publicly anounce that their algorithms are changing.  Due to this data both businesses and business owners can get ahead of the power curve and get more social signals such as client testamonials or recommendations, product and service reviews as well as news and anouncements about enhancements or promotional messages.

So what does this mean for your email, social and search strategies? It means that as b2b marketers, we should expect to see these channels continue to converge, becoming more tightly integrated over time. I know you’re thinking that email is not social. We can, however, consider email the original social digital channel; it’s been used for many years to connect people and businesses.

Motivate your existing client base and customers to refer friends and colleagues to your business via a social referral program where you reward your clients with an incentive if they refer friends who, in turn, become new customers.

When planning an e-mail campaign with social integration remember that a highly targeted email sent to your existing customers can result in more traffic to your website.  This also creates higher-quality traffic that could result in higher overall traffic rates plus you can monitor how much time users spend on the site and where they go when they leave your site.

Keep in mind that the e-mail and social marketing space continues to change rapidly, remain aware of the changes so that you can adapt and maximize your outcome.  Recent research indicates that referals created from social networking are not equal to word-of-mouth referrals that typically convert five times faster then that of other referrals however, it is much more effective then just send an e-mail by itself.

Using e-mail and social to turn existing customers into effective social marketing channels while creating sales from those social referrals is now one of the leading marketing methods by leading businesses of all sizes.  This strategy will yeild both long and short term benefits which will last as long as you adapt to the changing landscape of social and e-mail marketing strategies.

What is your favorite way to combine e-mail with social networking?

Mark “The Web Traffic Reporter” Brown