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Banner Ad Basics for Your Blog or Business Site

Banner Ad marketing can be a very effective advertising method if done correctly.  I am going to share with you the key terms and some important banner ad statistics that will help you form your own opinion as to whether this is a method of generating web traffic to your site or offer.

The most common Banner Ad sizes:

Banner Ad Sizes
Let’s go over some key terms so that if you are new to banner advertising you can understand the jargon that most often accompanies banner advertisers:

Click Through Rate (CTR): the click through rate is the percentage of online viewers who click a banner ad.  An example of CTR would be, if your banner received a 0.1% CTR for every 1,000 people that see a banner ad, one person clicked on it.

Impressions: impressions are the number of times your ad is viewed. Impressions have been a measurement used in traditional banner advertising for many years and it’s still one of the most important metrics that you can measure.

Clicks: A click is simply the measurement of how many times a viewer clicks on any part of your banner ad. Clicks can be combined with impressions to calculate the metric above known as the click through rate (CTR).

Conversion: Conversions are measured by the conversion rate.  The conversion rate represents the amount or percentage of people who took the desired action you wanted them to take as a result of seeing your banner ad.

Conversions are different from clicks or click throughs and conversions are only clicks that result in actions you specifically defined.  An example of what triggers a click to be counted as a conversion would be the action taken once a viewer clicks on your banner, such as downloading a free report, signing up for your newsletter, or making a purchase.

Banner Ad Facts:

1. Over 5.3 trillion display ads were served to U.S. users last year(2012) – (ComScore)
2. That’s 1 trillion more than in 2009. (ComScore)
3. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)
4. The typical Internet user is shown 1,707 banner ads per month. (Comscore)
5. 25-34-year olds see 2,094 banner ads per month. (ComScore)
6. 8 percent of Internet users account for 85 percent of clicks. (ComScore)
7. The 468 x 60 banner has a .04 percent click rate. (DoubleClick)
8. Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
9. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)
10. 34 percent don’t trust banner ads at all or much, compared to 26 percent for magazine ads. (eMarketer)

You can see examples of banner ads at the top of this site or at the right side of this site.

An excellent Banner Ad exchange that I highly recommend is  this is a no cost site where you can get a feel for how banner advertising works.

Here’s to your banner ad success,

Mark “The Web Traffic Reporter” Brown

P.S. – Leave a comment below about your banner ad experiences and “Like” + share this with your friends.

Web Traffic News Reports on New StumbleUpon Updates

StumbleUpon has been working hard to make important changes to their terms of service and privacy policy.

StumbleUpon Infographic     They have also just launched in the UK, created personalized suggestions, and pushed updates to their iPhone and Android apps.  The StumbleUpon team knows that most of their users do not enjoy reviewing legal forms however their goal is to be more transparent to their users.

On the left side of this post you will see a valuable StumbleUpon infographic which displays the stats and growth of this highly effective social media site.

I am quoting directly from the e-mail message that StumbleUpon sent me. Following are some of the key updates that StumbleUpon has made:

“The Terms of Service and Privacy Policy now cover our newest products and features, such as our mobile and web applications and the ability to join StumbleUpon using your Facebook and Google accounts.

As you know, StumbleUpon is a personalized content discovery service, so our primary goal in collecting data is to improve the content recommendations we make to you. In our updated Privacy Policy, we provide a fuller explanation of the data we collect, how we use it, and the options we provide regarding your personal information.

In our mission to help you discover great content from across the Web, we clarify in our Terms of Service that while StumbleUpon refers and recommends its content, most of this content is controlled by third parties.

We have inserted headings in both the Terms of Service and Privacy Policy for ease of reference, and made some clarifying legal changes.”

These Terms of Service are projected to be be fully effective for existing users as of Oct. 15, 2012. The update to the Privacy Policy is effective immediately.

Please leave me a comment regarding your experience with StumbleUpon?

Mark “The Web Traffic Reporter” Brown

10 Ways to Hit the Web Traffic Jackpot

You can design the most attractive website or create the best blog on the web and it will all be wasted effort if it never sees the light of day. Generating traffic is the name of the game when it comes to brand-building, creating advertising revenue, and boosting visibility. There are dozens of tips and tricks to drive traffic to your blog or website, all with varying degrees of success; here are ten of the most effective.

  1. Keep Content Fresh and Valuable – Whether your site is designed to provide pertinent information or to sell goods or services, it’s important that there be a sizable amount of relevant information in a variety of forms such as articles, videos and photographs. Not only will this valuable content make a visitor more likely to purchase your goods or utilize your services, the ability to find free and informative material will inspire them to keep coming back.
  2. Learn SEO – SEO, which stands for Search Engine Optimization, can be intimidating at first. There are dozens of books on the subject, ranging from the simple how-to for beginners to complex manuals for veterans. Simply put, learning how to manage SEO content will help you drive targeted traffic to your site, and it’s one of the most valuable skills a budding web entrepreneur can add to their arsenal.
  3. Create a Newsletter – One of the most effective ways of generating repeat traffic to your site is by creating a free newsletter. When visitors to your website sign up for your newsletter they’re doing so because they have an active interest in your area of expertise. Sending out a regular newsletter to inform subscribers of new content and site updates will often result in a visit. Be sure to follow the CAN-SPAM act guidelines when designing your newsletter.
  4. Use Social Media – Facebook, Twitter and other social media sites are a great way to generate traffic as well as to maintain and broaden your audience. In addition to being incredibly powerful tools to reach the masses, most of them have the added bonus of being completely free to use.
  5. Give Interviews – Accepting requests for interviews will not only boost your visibility and help to build your personal brand, but it also often results in a flood of new traffic to your site if the interviewer includes a link or the name of your website.
  6. Create a Podcast – There are podcasts out there to cater to almost every niche market in the world. Creating your own podcast that is full of interesting and informative content can be a very effective method for generating site traffic, and can also position you as a heavy-hitter in your field.
  7. Use a PPC Client – Essentially, using a Pay Per Click client is a way of generating traffic to your site by paying for visitors. Tracking your ads and their results is certainly the most important aspect of PPC marketing; without tracking, it’s impossible to calculate the effectiveness of your ads. Powerhouses like Google and Yahoo! both offer PPC clients that are easy to operate.
  8. Use an Email Signature – Including the link to your website in your email signature is a very simple and completely free way to generate interest in your site. Each person that receives an email from you becomes a potential client when the ability to access your goods or services is at the bottom of the page.
  9. Submit Content to E-zines For Free – Like providing interviews to other websites and blogs, contributing content related to your field  of expertise to e-zines free of charge can drive traffic to your site by boosting your visibility and portraying you as an expert within your chosen niche. Instead of seeing each piece of content as a sacrifice, view them as investments with a potentially large payoff.
  10. Build a Forum Presence – Forums and online message boards dedicated to your field of knowledge or chosen topic are a great way to connect with others who share your interests and to network with other webmasters. Just like adding the link to your email signature can generate traffic, so can including it in your forum signature. Building a reputation of being knowledgeable can go a long way towards directing traffic and potential clients your way.

Regardless of your end reasons for desiring routine traffic to your site, you cannot rely on only one or two methods of driving traffic. The more of the above avenues that you put to use, the more traffic you will find coming your way.

*Reprinted with permission from Hannah Howard of

If you’ve enjoyed this blogpost and want to read more web traffic articles like this leave me a comment and let me know, also be sure to share this post on your favorite social media.

Always to your web traffis success,

Mark “The Web Traffic Reporter” Brown

Certified Web Traffic and Independant Marketing Advisor

Independent Marketing Advisor

The Web Traffic News will soon be reporting on Local, Mobile, and Social website traffic news items of interest.  Mark Edward Brown, The Web Traffic Reporter has just completed certification in the Dot Com Secrets “Independant Marketing Advisor” course.  This course is endorsed by web marketing millionaire Russell Brunson, the owner of Dot Com Secrets.

One of the ways that you can benefit from the immediate outcomes of the above mentioned certification is to watch the presentation about how to get 100 new clients in 100 days or less video HERE <—-Click There!

Stop back in the coming days and weeks to read the new web traffic news articles that will soon be arriving in the Local web traffic, Mobile website traffic, and social traffic categories.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

How to Drive Website Traffic that You Can Digg

Digg Image     Digg has introduced some new features lately that allow you to leverage the site to move more web traffic to your content.

For example, the “Newsroom” feature which further categorizes content along with big business brands and local news for your area improves the functionality of the site and adds a more user friendly feel to it.

Three options to either vote on an article with a “thumbs up, thumbs down, or bury the article” increases interactivity and with the count added to the social media side of experience really proves the level of interaction on a particular submission.

Speaking of submissions, it’s now also easier to submit content to Digg because you can either submit to a topic or a newsroom, the key is though that you have to be “following” a newsroom for the submit option to appear.

To get more website traffic to your content follow these 3 steps:

1. Submit your article to Digg and ensure the proper Newsroom topic relates to the content that you are submitting (this improves post visibility).  Use a good image for a thumbnail which will enhance click-through rates.

2. Add the Digg button to your site, blog, and/or web pages. Encourage your website visitors to “Digg” your content by clicking on the Digg button.

*Note: the Digg Digg, LinksAlpha and Sexy Bookmarks plugins/widgets for wordpress work well and are what I am most familiar with there is also a Shareaholic browser plug-in for various browsers.

3. Be social, for all of the Newsroom topics that you decide to follow keep track of who votes to Digg or bury your articles/posts/content.  You can also monitor the leaderboards the most active users. Connect with and enage with the people who “Digg” your content, this way when you have new content to post your can notify them and they can notify you.

Keep in mind that Digg awards users that actually read an article before they Digg it so pay attention and by using the information provided above you will be Digging the web traffic that will be coming your way in no time.

What has your success with Digg been, leave me a comment and let me know?

Mark “The Web Traffic Reporter” Brown

Web Traffic News Enhancements

News image     I have great news for all web traffic news readers, the first enhancement I want to tell you about is the addition of my friend George Zapo, George is an established businessman who blogs about business, SEO, Social Media and many other related topics of interest.  Tomarrow I will be featuring a blog post from George about an important web traffic tip that you will not want to miss so be sure to come back tomarrow for George’s debut article.

The next item you will notice is that I changed the theme of the Web Traffic News Blog.  The change in theme was partially due to an error experienced with the old theme when I conducted the last WordPress update and partially due to the fact that I wanted to integrate more social media options for you to connect with me on the social sites :-)

The final topic of mention is actually a 3 in one.  Directly above this  post, over on the left and in the upper right hand corner of the blog are social media icons that will allow you to share web traffic news as well as link up with me on social media sites.  Don’t get me wrong, I luv when you leave a comment so that we can discusss the current state of online web traffic delivery and news, but I also want to be more visible in the social sphere as well.

These days it seems like traffic and social media go to gether like a refreshing glass of ice cold water on a hot summer day.

Look for George’s post tomarrow and leave me a comment if you have any web traffic news stories of interest.  I would luv to add more web traffic news reporters so let me know o.k.?

Mark “The Web Traffic Reporter” Brown