Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise. The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%.
Business and financial sites had the 3rd most traffic with 29%, airlines were 2nd with 32% and the #1 sector that recieved the most web traffic was the automotive industry.
Social web traffic netted 6% of the activity relating to business sites, with 4% coming in next for aviation related sites. Experian also found the products receiving the highest volume of searches were mobile phones, laptops, cameras, entertainment related searches, footwear, watches and apparel.
In the social media space, Experian reports that Facebook received 52% of all searches which is an increase up from 27% last year. YouTube, was the second most popular site, claiming 20% of visits, which is up 17% from last year as well.
From the Web Traffic News Desk,
Mark “The Web Traffic Reporter” Brown