The Web Traffic News

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E-mail + Social = New Web Traffic Power


Businesses both online and offline are advancing beyond the basics of social media marketing, for example they are not just establishing a presence at social networking sites so why not adapt and adopt some of the best practices into your own business?

For example if you are not using your e-mail messages to remind your contacts engage with you on social networks why not give it a try?  A simple P.S. with a reminder to “Like”, “Link”, + or follow you on Twitter could go a long way in engaging your sphere of influence on a whole new level.

Businesses must factor in the recent announcements from the leading search engines which publicly anounce that their algorithms are changing.  Due to this data both businesses and business owners can get ahead of the power curve and get more social signals such as client testamonials or recommendations, product and service reviews as well as news and anouncements about enhancements or promotional messages.

So what does this mean for your email, social and search strategies? It means that as b2b marketers, we should expect to see these channels continue to converge, becoming more tightly integrated over time. I know you’re thinking that email is not social. We can, however, consider email the original social digital channel; it’s been used for many years to connect people and businesses.

Motivate your existing client base and customers to refer friends and colleagues to your business via a social referral program where you reward your clients with an incentive if they refer friends who, in turn, become new customers.

When planning an e-mail campaign with social integration remember that a highly targeted email sent to your existing customers can result in more traffic to your website.  This also creates higher-quality traffic that could result in higher overall traffic rates plus you can monitor how much time users spend on the site and where they go when they leave your site.

Keep in mind that the e-mail and social marketing space continues to change rapidly, remain aware of the changes so that you can adapt and maximize your outcome.  Recent research indicates that referals created from social networking are not equal to word-of-mouth referrals that typically convert five times faster then that of other referrals however, it is much more effective then just send an e-mail by itself.

Using e-mail and social to turn existing customers into effective social marketing channels while creating sales from those social referrals is now one of the leading marketing methods by leading businesses of all sizes.  This strategy will yeild both long and short term benefits which will last as long as you adapt to the changing landscape of social and e-mail marketing strategies.

What is your favorite way to combine e-mail with social networking?

Mark “The Web Traffic Reporter” Brown

Social Networking Website Traffic Now Number 1 in the United Kingdom

Web traffic news paper people image     Since the 1st of the year reports are coming in that social networking web traffic has overtaken entertainment sites in the United Kingdom making social networking the number 1 most trafficed subject in the country.

     Multiple sources have reported based off of a Experian-Hitwise report that sites like  Twitter, Facebook and Linkedin have increased in popularity so much that in January social networking made up 12.46% of all web traffic for the UK.  This is an increase over and above the countries entertainment sector which includes sites like iPlayer and Sky Sports.

Of importance to note is that people are not abandoning entertainment sites however they are spending more time on social networking sites.  The average time spent on social networking sites was 20 – 22 minutes and 1 in 8 people who left a social networking site were leaving it to go to another social networking site.  This effect on web traffic has caused traditional (offline) news and entertainment outlets to take note.

I think that traditional news and entertainment related information is being relayed and talked about on social networks which is causing these spikes in web traffic which in turns increases the amount of time folks are spending on social sites as well.

Do this make sense to you or am I completely out in left field?  Leave me a comment and let me know how you feel about it:

To your social and traffic success,

Mark “The Web Traffic Reporter” Brown

The Web Traffic News Week End Review

Web Traffic News world person imageThis week was The Web Traffic News’s first week online, it has been a whirlwind, roller coaster ride but nothing but fun.  Prior to now I had not considered myself as a reporter of any sort however web traffic generation has been in my background for 10 years now so this is a natural progression so to speak.

Following are the stories that were covered for the week of 22 – 28 NOV 2010:

Web Traffic News Features:

Web Traffic Trends According to Com Score Inc

Web Traffic Exchagnes + Social Networking = Social Browsing

Study Finds Facebook and Twitter Ineffective for Generating Web Site Traffic

Facebook Dominates Web Traffic Stats

In International News:

Web Traffic Search and Ranking Penalties Discoverd Abroad

40% Rise in Website Traffic for Asian Games Site

CNN International Reports Facebook Photo Takeover

Did China Divert US Website Traffic?

4 Web Traffic Tips were shared and I would like to ask you to leave a comment.  Tell me what you like and don’t like, I am eager to read some feedback?

Mark Edward Brown
The Web Traffic Reporter