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Businesses both online and offline are advancing beyond the basics of social media marketing, for example they are not just establishing a presence at social networking sites so why not adapt and adopt some of the best practices into your own business?
For example if you are not using your e-mail messages to remind your contacts engage with you on social networks why not give it a try? A simple P.S. with a reminder to “Like”, “Link”, + or follow you on Twitter could go a long way in engaging your sphere of influence on a whole new level.
Businesses must factor in the recent announcements from the leading search engines which publicly anounce that their algorithms are changing. Due to this data both businesses and business owners can get ahead of the power curve and get more social signals such as client testamonials or recommendations, product and service reviews as well as news and anouncements about enhancements or promotional messages.
So what does this mean for your email, social and search strategies? It means that as b2b marketers, we should expect to see these channels continue to converge, becoming more tightly integrated over time. I know you’re thinking that email is not social. We can, however, consider email the original social digital channel; it’s been used for many years to connect people and businesses.
Motivate your existing client base and customers to refer friends and colleagues to your business via a social referral program where you reward your clients with an incentive if they refer friends who, in turn, become new customers.
When planning an e-mail campaign with social integration remember that a highly targeted email sent to your existing customers can result in more traffic to your website. This also creates higher-quality traffic that could result in higher overall traffic rates plus you can monitor how much time users spend on the site and where they go when they leave your site.
Keep in mind that the e-mail and social marketing space continues to change rapidly, remain aware of the changes so that you can adapt and maximize your outcome. Recent research indicates that referals created from social networking are not equal to word-of-mouth referrals that typically convert five times faster then that of other referrals however, it is much more effective then just send an e-mail by itself.
Using e-mail and social to turn existing customers into effective social marketing channels while creating sales from those social referrals is now one of the leading marketing methods by leading businesses of all sizes. This strategy will yeild both long and short term benefits which will last as long as you adapt to the changing landscape of social and e-mail marketing strategies.
What is your favorite way to combine e-mail with social networking?
Mark “The Web Traffic Reporter” Brown
1) The first reason is that it helps your pages get indexed faster, which is very important because you want all the traffic you can get and for the search engines to find it as soon as possible and crawl it regularly.
2) The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the more traffic you get. Period.
However, building backlinks can be a time-consuming and boring process. You can outsource the process to a third party and pay a lot of money or you can do it yourself with SocialMonkee
Social Monkee is an instant backlink builder that allows you to build 25 unique backlinks, every day, for FREE! All links are on unique C-Class IP addresses and domains. Imagine being able to create 25 unique backlinks every day, with the click of a button.
25 unique backlinks every day comes up to a total of 175 backlinks every week and 750 every month. There is also an upgraded level which enables you to build 100 uniques backlinks, 3 times a day! That’s a total of 2,100 backlinks every week, 9,000 every month! The good news is, the folks at SocialMonkee will give you a premium account for no cost as long as you refer 12 members. If you’re not really into referral marketing, you may upgrade anytime for a low one-time fee.
Submitting a page to SocialMonkee via the members area takes under two minutes, but there’s an even faster way to get backlinks to your website. They created a Firefox plugin that allows you to submit your page to up to 100 sites in just a few clicks, using nothing other than Firefox! If you have a Premium Account you will also get access to link reports and RSS feeds, which are great to keep track of your backlinks and get them indexed fast. Submitting your RSS feeds to RSS submitters is actually a very important step in link building.
So what are you waiting for? Join SocialMonkee now while it’s still free and get all the web traffic and links your site can handle.
The Web Traffic Reporter