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3 Ways to Increase Web Traffic to Your Blog

3 ways to increase blog traffic

Here are 3 tips for how to increase web traffic to your blog.  Read on to learn how to attract readers and keep them coming back so that you can build relationships and business contacts:

1. Use the Search Engines

Right now 80% of people find blogs and websites via search engines.  Because of this importatnt fact Search Engine Optimization (SEO) should not be ignored.

Your goal shoudl be to get your blog on the first page of the major search engines.  Search Engine optimization from outside of your site is just as important to driving traffic as pulling web traffic to it from the outside in.

2. Use E-mail

Another easy way you can increase your blog traffic is by capturing the email address of your visitors to your site.  Once you have their permission to send them e-mail you will want to keep them updated about upcoming events, new products, promotions, or even special anouncements.

3. Guest Post for More Traffic

Another way to increase traffic to your blog is to seek out blogs in your niche that allow writers to guest post.  When you write a great post, leave a compelling call to action, and have a memorable signature file you will get traffic to your blog.

When you reach out to other people online and share useful information they will come back to your blog again and again.  You don’t have to have your own content all the time either.  Share what you find useful, post articles and videos that inspire you and chances are it will inspire your readers.

Now you have 3 proven methods for increasing blog traffic and rankings that will keep your readers engaged. Set aside some time in your day to get moving with your blog promotion strategies, stay consistent, and over time you will see the results that you desire.

To your blogging and traffic success always,

The Web Traffic Reporter

SEO and Social are Top Web Traffic Drivers for India

India's National Flag     Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise.  The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%.

Business and financial sites had the 3rd most traffic with 29%, airlines were 2nd with 32% and the #1 sector that recieved the most web traffic was the automotive industry.

Social web traffic netted 6% of the activity relating to business sites, with 4% coming in next for aviation related sites.  Experian also found the products receiving the highest volume of searches were mobile phones, laptops, cameras, entertainment related searches, footwear, watches and apparel.

In the social media space, Experian reports that Facebook received 52% of all searches which is an increase up from 27% last year.  YouTube, was the second most popular site, claiming 20% of visits, which is up 17% from last year as well.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

E-mail + Social = New Web Traffic Power

E-mailSocial

Businesses both online and offline are advancing beyond the basics of social media marketing, for example they are not just establishing a presence at social networking sites so why not adapt and adopt some of the best practices into your own business?

For example if you are not using your e-mail messages to remind your contacts engage with you on social networks why not give it a try?  A simple P.S. with a reminder to “Like”, “Link”, + or follow you on Twitter could go a long way in engaging your sphere of influence on a whole new level.

Businesses must factor in the recent announcements from the leading search engines which publicly anounce that their algorithms are changing.  Due to this data both businesses and business owners can get ahead of the power curve and get more social signals such as client testamonials or recommendations, product and service reviews as well as news and anouncements about enhancements or promotional messages.

So what does this mean for your email, social and search strategies? It means that as b2b marketers, we should expect to see these channels continue to converge, becoming more tightly integrated over time. I know you’re thinking that email is not social. We can, however, consider email the original social digital channel; it’s been used for many years to connect people and businesses.

Motivate your existing client base and customers to refer friends and colleagues to your business via a social referral program where you reward your clients with an incentive if they refer friends who, in turn, become new customers.

When planning an e-mail campaign with social integration remember that a highly targeted email sent to your existing customers can result in more traffic to your website.  This also creates higher-quality traffic that could result in higher overall traffic rates plus you can monitor how much time users spend on the site and where they go when they leave your site.

Keep in mind that the e-mail and social marketing space continues to change rapidly, remain aware of the changes so that you can adapt and maximize your outcome.  Recent research indicates that referals created from social networking are not equal to word-of-mouth referrals that typically convert five times faster then that of other referrals however, it is much more effective then just send an e-mail by itself.

Using e-mail and social to turn existing customers into effective social marketing channels while creating sales from those social referrals is now one of the leading marketing methods by leading businesses of all sizes.  This strategy will yeild both long and short term benefits which will last as long as you adapt to the changing landscape of social and e-mail marketing strategies.

What is your favorite way to combine e-mail with social networking?

Mark “The Web Traffic Reporter” Brown

Social Web Traffic Standings for the UK

Great Britain flagimage Social website traffic in the United Kingdom is a hot topic these days and the social media sites as well as the search engines are all jockeying for position as the leading web traffic consumer in countries all over the world.

Here is how the website traffic stats are playing out in Great Britain as it pertains to the social networks and top search engines:

Facebook overtook Microsoft last month with 26.8 million visitors vs. MSN’s 26.2

Twitter and Linkedin both experienced increased traffic surges in the previous months as well.

One of the leading demographics is the 50 years of age and older crowd is beginning to take a liking to social networking and are spending more time online exploring the options of being more connected.

No matter what country you are in, I think it’s a good idea for folks of all ages to experience and use social networking, leave me a comment and tell me what you think?

The Web Traffic Reporter

Web Traffic Search and Ranking Penalties Discovered Abroad

Web Traffic News red man imageMarc Pinter-Krainer from OneNewsPage.com has reported on a new campaign to gather examples from website owners who feel they may have been unfairly penalized by leading search engines.  The campaign website asks website owners to submit brief histories of when Google or other search engines have unfairly cut their site traffic or page ranking.

Commanding over 80% of the internet search market, Google in particular has a huge influence over almost every website’s success or failure. Without Google’s traffic, most web businesses have little chance of commercial success.

Yet, Google makes it almost impossible for site owners to find out if a drastic fall in site traffic or page ranking is the result of penalties it has introduced.

This new campaign calls for 3 transparency measures to be followed by the search engines, 1 of them is:

To bring in a simple mechanism that tells the site owner that they have suffered a search penalty.

The new “Have I been penalized..?” campaign is spearheaded by One News Page, a news aggregator which suffered a seven-month Google penalty, causing a 96% fall in Google organic site traffic. The campaign is supported by ICOMP, the Initiative for a Competitive Online Market Place, an industry consortium promoting fairer competition on the Internet. Over 50 companies, trade associations, consumer organisations and individuals have endorsed ICOMP’s principles. These members represent 14 countries across Europe, North America and the Middle East.

Dr Marc Pinter-Krainer, Chief Executive Officer of One News Page Ltd., said:

“We are not alone in facing a huge fall in our Google traffic. Despite writing to Google eight times, our frustration stemmed from being unable to find out why we were penalized and the nature of the penalty. After seven months it went away, and in two days, our traffic shot back up to pre-penalty levels.

“Today, we are launching our new “Have I been penalized..?” campaign at www.haveibeenpenalized.com. Given the importance to the economy of online businesses, it’s vital that website owners can operate in a fair, fully transparent online marketplace, where the fruits of their efforts cannot be destroyed on the whim of search engines that don’t even allow them to know if they’ve been penalized.”

Article source: http://www.marketwire.com/press-release/New-Campaign-to-Abolish-Secret-Search-Ranking-Penalties-1359304.htm