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How to Drive Traffic to Your Site While Under a Google Penalty

Fix the Google SlapHas this happened to you; your website has fallen out of Google’s good graces and your site has been penalized for one reason or another? If it has, I have great news for you because listed below are the ways that are working for us on how to drive web traffic to your site and recover from a Google penalty.

You will usually notice in Webmaster tools that your site has been penalized by a algorithmic or a manual link penalty. This is never a good thing and it does mean you have some work to do to get back into good ranking territory.

You are going to have to apply a two pronged approach while you’re working on re-ranking your website.  While you are working on getting out from under your Google penalty, you still need to bring visitors to your site.

Here is how to drive traffic to your site while under a Google penalty and get ranked again:

Start Driving Traffic to Your Website Again

One of the best ways to drive no-cost web traffic to your website is with a web traffic service called Traffic Dynamite  The basic concept with this site is that you list your website and show it to other people and in return for those people viewing your website you view theirs.  It’s a traffic exchange and it is the fastest way to get eye balls on your website.  If you can click your mouse this will jump start your page views.

Add New Content to Your Site

Creating new content is a must if you have received an algorithmic penalty like Panda. To fix this problem, create new pages as funnels for new site traffic while your other pages are under the penalty.

In order to boost new content and get it recognized, be sure to add topics that are positioned for discoverability, focus on relevant, long tail keyword phrases.

Make sure to answer questions that your readers are actively searching for.

The new natural links that are created to your new content pages can improve your site’s overall link profile as you work to get out from under your penalty.

Guest blogging is still a viable means to publish valuable content to an engaged audience. Be sure to only publish on quality websites that are relevant to your industry.

Pay Your Way Out

To make up for lost traffic and revenue as a result of an SEO penalty you can pay to give your content a boost with paid promotion.

Run paid ads on the major social networks. This will boost your content, capture traffic, social shares, backlinks, and leads. The social networks that I recommend using paid advertising is: Facebook, LinkedIn, Twitter, and of course Google.

Don’t be afraid to invest money in your content and share it with the world. You might be surprised to know that viral content often gets its start from paid promotion.

Social Media

If a site is under penalty, the traffic from search results could cease to exist.  Therefore, its more important than ever to drive traffic to your site from other sources, like social networks.

You must share your site and new content across all of your social networks to increase exposure and build up your fan base.

When you share your content via social media you’ll be supplementing the traffic that was lost during the time your site was under a penalty. Once a site’s penalty is lifted, you should still continue with the above mentioned strategies to keep your rank and visibility on the rise.

Link Building

Links are still important to your site and when you’ve penalize natural links are the best way to get your site’s link profile cleaned up. Natural links are also the types of links necessary for building the authority, traffic potential and  conversions that were lost as a result of a penalty.

Link exchanges and paid link building is recommended because this is the fastest way to recover lost search engine placement and rankings.  You can still trade links with other reputable sites however, that takes a long time and could work against you if you count on your site to bring in revenue and recognition.

Make sure to use Google webmaster tools to identify any bad links that are linking out from or to your site from someone else’s site that may be penalized as well.  Maintaining a good link profile is now more critical than ever to the positive ranking of your website.

If you are unsure of or unfamiliar with any of the information presented above we always recommend consulting with an SEO professional.  The recommended SEO Traffic Expert that we use is Mark Edward Brown at www.SeoTrafficExpert.com

Here’s to your web traffic success,

Mark “The Web Traffic Reporter” Brown

P.S. leave a comment below if this article was helpful to you

 

Will an Internet Sales Tax Kill Web Traffic?

Internet tax to kill web traffic     Last week the U.S. Senate voted to support Internet sales taxes.  Could online sales taxes drive web traffic down?

For now Americans are safe from any such tax taking place because  the proposal will not be voted on in the U.S. House of Representative.

Online business owners across the internet who don’t want their web traffic or sales to suffer are calling for action. Call your Senator and demand a “No” vote on the “Marketplace Fairness Act” (S. 336)

Recently, big corporate interests, high-paid DC lobbyists, and statist
governors believed their agenda had the votes locked up and that this
amendment would easily pass through the Senate.

Wanting to rush their amendment to the floor early in the week, they thought  an early vote would guarantee passage with an overwhelming majority of senators.

In reality there is nothing fair about the “Marketplace Fairness Act” and if it is passed your online sales and web traffic will plummet.

Proponents of this amendment were planning on convincing the Speaker of the
House and the Majority Leader to pass the bill through their respective chambers.

They did not count on web traffic advocates who flooded the Senate with emails, calls, and faxes from concerned constituents. Additionally, as senators heard from hundreds of thousands of Americans opposing this scheme, more of them began to shy away from the National Internet Tax Mandate.

The pressure from folks fed up with D.C.’s tax-and-spend status quo was so great that the vote on the amendment was delayed to give special interests more time to browbeat Senators into compliance.

As an online Web Traffic Advocate I urge you to maintain contact with your
Senator to let them know you want a “No” vote, share this article and The Web Traffic News with friends, family and collegues who care about their online interests.

It’s critical that this legislation does not pass because if it does the National Internet Tax Mandate will:

• Raise prices on everything you buy online

• Provide big-spending governors with new bailout money from the federal government imposing more taxes on their citizens

• Violate the principle of “No Taxation Without Representation” by allowing state legislatures to raise taxes and leave small, out-of-state businesses with little, if any, recourse against those tax hikes

• Allow tax collectors in one state to pursue retailers across state lines

I know you can see how crucial this is to your sales and web traffic plus the massive cost of compliance with the National Internet Tax Mandate could
drive small Internet companies out of business, while others may never even get started.

Meanwhile, the incentive to raise sales taxes will lead to an explosion of already out-of-control state budgets. Growing government while shrinking the most dynamic sector of the economy is a recipe for economic stagnation.

The elitists and special interests behind the National Internet Tax Mandate  think they one step closer to victory wich means now is the time to turn up the
heat on the House and Senate to make sure we stop the National Internet Tax Mandate from passing this Congress.

Your web traffic and sales depend on it!

Banner Ad Basics for Your Blog or Business Site

Banner Ad marketing can be a very effective advertising method if done correctly.  I am going to share with you the key terms and some important banner ad statistics that will help you form your own opinion as to whether this is a method of generating web traffic to your site or offer.

The most common Banner Ad sizes:

Banner Ad Sizes
Let’s go over some key terms so that if you are new to banner advertising you can understand the jargon that most often accompanies banner advertisers:

Click Through Rate (CTR): the click through rate is the percentage of online viewers who click a banner ad.  An example of CTR would be, if your banner received a 0.1% CTR for every 1,000 people that see a banner ad, one person clicked on it.

Impressions: impressions are the number of times your ad is viewed. Impressions have been a measurement used in traditional banner advertising for many years and it’s still one of the most important metrics that you can measure.

Clicks: A click is simply the measurement of how many times a viewer clicks on any part of your banner ad. Clicks can be combined with impressions to calculate the metric above known as the click through rate (CTR).

Conversion: Conversions are measured by the conversion rate.  The conversion rate represents the amount or percentage of people who took the desired action you wanted them to take as a result of seeing your banner ad.

Conversions are different from clicks or click throughs and conversions are only clicks that result in actions you specifically defined.  An example of what triggers a click to be counted as a conversion would be the action taken once a viewer clicks on your banner, such as downloading a free report, signing up for your newsletter, or making a purchase.

Banner Ad Facts:

1. Over 5.3 trillion display ads were served to U.S. users last year(2012) – (ComScore)
2. That’s 1 trillion more than in 2009. (ComScore)
3. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)
4. The typical Internet user is shown 1,707 banner ads per month. (Comscore)
5. 25-34-year olds see 2,094 banner ads per month. (ComScore)
6. 8 percent of Internet users account for 85 percent of clicks. (ComScore)
7. The 468 x 60 banner has a .04 percent click rate. (DoubleClick)
8. Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
9. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)
10. 34 percent don’t trust banner ads at all or much, compared to 26 percent for magazine ads. (eMarketer)

You can see examples of banner ads at the top of this site or at the right side of this site.

An excellent Banner Ad exchange that I highly recommend is www.TrafficDynamite.com  this is a no cost site where you can get a feel for how banner advertising works.

Here’s to your banner ad success,

Mark “The Web Traffic Reporter” Brown

P.S. – Leave a comment below about your banner ad experiences and “Like” + share this with your friends.

The 60 Second Web Traffic Model

Free vs paid website traffic     Web traffic is a prized commodity in the online space for many reasons.  For some people, web traffic equals potential customers, and for others still website traffic equals popularity or social proof that one can use to further escalate one’s station in the pecking order of virtual popularity.

I have yet to find the true measure of the value of web traffic because it means
so many different things to so many different people.  With that being said,
I still aim to give you quality content based on an actionable model that will
bring traffic to your website in 60 seconds.

The most generalized description that one can make about traffic is that it can
be divided into 2 categories; free traffic and paid traffic.

2 great sources of free traffic are word of mouth marketing where you simply tell someone you know to go to website “X” because it’s a cool website that they will find value at.  The next no-cost traffic method that I recommend and have used to build a client list of over 10,000 people from around the world is a traffic exchange website such as: http://www.TrafficDynamite.com

Both methods work to get you traffic in 60 seconds or less.

Since I gave 2 examples of free website traffic, I will not discuss 2 paid versions
of traffic that might work for you (or not).  Depending on what your budget is for paid traffic generation let’s cover 2 of the most popular paid traffic models
that you can apply in 60 seconds;

1st – an ad swap or solo ad to a known buyers list, this is a situation that
exists when you contact someone who has access to a list of people who have
bought the exact or similar product or service that you are marketing and
advertising.  You agree to a set price per person that takes action and opts
in to your list or buys whatever you are selling.

2nd – is the currently popular purchase of social traffic, for example a
Facebook ad or a sponsored post that you pay someone with a large fan base
of following to endorse your product or service.

There are many more methods and strategies to marketing and advertising with
free and paid web traffic which is why I invite you to join me for a webinar with Michelle Pescosolido on 21 March 2012 (Thursday night) at 7:00p.m Central time to learn how to leverage the power of free and paid Facebook advertising.

Just click HERE <— at 7:00p.m. Central on 21 March 2013 (Thursday night :-)

Be sure to share this with your friends and comment about your favorite free or paid traffic method below.

Always to your web traffic success,

Mark “The Web Traffic Reporter” Brown

Certified Web Traffic and Independant Marketing Advisor

Independent Marketing Advisor

The Web Traffic News will soon be reporting on Local, Mobile, and Social website traffic news items of interest.  Mark Edward Brown, The Web Traffic Reporter has just completed certification in the Dot Com Secrets “Independant Marketing Advisor” course.  This course is endorsed by web marketing millionaire Russell Brunson, the owner of Dot Com Secrets.

One of the ways that you can benefit from the immediate outcomes of the above mentioned certification is to watch the presentation about how to get 100 new clients in 100 days or less video HERE <—-Click There!

Stop back in the coming days and weeks to read the new web traffic news articles that will soon be arriving in the Local web traffic, Mobile website traffic, and social traffic categories.

From the Web Traffic News Desk,

Mark “The Web Traffic Reporter” Brown

4th Quater 2011 Web Traffic News Update

Web traffic globe
This article was first featured on Technorati.com

As we head into the final quater of 2011 web traffic trends are a hot topic this time of year due to the big marketing and advertising push that leads into the holiday sales season.  This is also an interesting period in time due to several key issues that influence the way web traffic is deliverd and consumed.

Three of the pimary influencers that I see affecting website traffic are the  Google Panda updates that took place and are still taking place.  Similarly, YouTube has also had a large impact on several personal and small business channels that it selectively shut down this year with no warning or explanation to users and consumers alike.

The Google and YouTube changes were not neccessarily negative in the big scheme of cyberspace however there are scores of people and businesses who have had to make major adjustments over the past couple months.  I see this trend continuing because Google is not accountable to any one market or social demographic, they are loosely regulated by international and national governing bodies however, not much and their reach, traction, and popularity are firmly rooted into the fabric of cyberspace.

Independant internet terrorist groups have reaked havoc on numerous government and banking websites and interwebs across the globe.  The most recognizable group that has claimed responsibility is the “Anonymous” group.  Much of what they have been accused of is labled as “hacking” in the mainstream media yet I think there is more to the groups attacks than just mere tom foolery.

As the web strata continues to evolve and develop the battle between both no-cost and paid traffic delivery methods continues to play out with many would be start-up entreprenuers trying both types of traffic strategies and usually not finding statisfaction with either.

More often than not uneducated adsense or Facebook advertisers attempt to create ads based on ads that they see being displayed and unkowingly do not set up the innerworkings or setting of the way the add campaign is displayed which runs through their hard earned advertising budget in mere hours or just a few days.

Most no-cost traffic delivery systems are similiar in that there is a website or service one joins to display ads such as websites, banner ads, or even text ads and then the follow on support leaves the new, budding business person left wondering what they did wrong.

There is a reason why big businesses hire marketing and advertising firms and when the little guy is left to figure it out for him or herself often the experience ends in dissapointment.  Individualized coaching and instruction is one sector that is emerging at a grass roots level which is rising up to help small business owners however more needs to be done before the new and small business beginner are going to seek these professionals out.

I dont see much in the way of government regulation having a measurable effect either positive or negative at this time due to the political rodeo taking place with the upcoming elections and the current turmoil facing the United States as well as the European Union and their shaky financial economies.

The bottom line from this web traffic reporter is more of the same from big business and keep your eyes peeled for the up and comming maverick marketers that make up the small and independant business men and women who make large contributions yet go largely un-noticed by the mainstream media!

From the Web Traffic News Desk, this is Mark Edward Brown signing off.