Choosing the correct title tag for your blog or website is vital if you want to get more traffic, leads, covert more sales, and improve your search engine rankings (SEO).
There are many factors necessary in getting high SEO rankings; however the most important ingredient in getting better search results in Google and other search engines is the title tag of a web page.
More importantly, it’s what people see and decide whether to click on to find solutions to their problems or answers to their questions.
Title tags are also one of the most important SEO ranking factors. Here’s one of the reasons why.
Google’s mission is: “To organize the world’s information and make it universally accessible and useful.” They achieve this goal by electronically determining what web pages are about.
Then, they rank where to put each web page on their search engine based on the title tag, the amount of clicks, comments, and inbound links or backlinks pointing back to the web page from other sites.
How to Make a Good Title Tag
- Entice people to click on your link
- Make an encouraging title tag—something related to your keywords and content
- Include a few of your keywords. Place them as far left on the title to improve your SEO. Keep in mind to make your title relevant and interesting in order to persuade people to click on your link
- Match your page content with your desired objective
- Make sure your title is consistent with your content. You want your visitors to read valuable information that’s coincides with why they clicked on your web page to begin with.
If someone is searching for information about, let’s say, “How to Make a Kite,” you do NOT want the visitor to click on your web page and start getting an aggressive sales pitch to buy an affiliate, or home-based business product. They clicked on your link to learn “How to Make a Kite!”
Give people what they want! If you don’t you will lose creditability and reduce your chance of forming a relationship with them.
Title Tag Keywords and Your Content
On the other hand, if your title does NOT have keywords related to your page content, more than likely your web page will NOT show up in search engines and people won’t find your link. So, make sure some of your content contains the keywords you used in the title of your web page.
Follow the Search Results Parameter Rules
Google has certain parameters related to title tags. They will not display a title that is over 70 characters in the title tag link.
Finally, every page on your website should have its own unique title. If some of your titles are the same, Google will view it as duplicate content and not put your web page in the search engine. It will also make it confusing for your visitors.
In closing, some additional advice to you is to write valuable content, follow the rules to improve your search engine rankings, be persistent, keep learning, share your knowledge, and build relationships with others in order to get more web traffic.
P.S. be sure to leave a comment to let Mark and I know if you like these kind of blog posts.
The most important thing to know about SEO when it relates to getting traffic to your website is to keep it simple. The top 2 strategies that come to mind are your keyword and link building strategy.