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How to Drive Traffic to Your Site While Under a Google Penalty

Fix the Google SlapHas this happened to you; your website has fallen out of Google’s good graces and your site has been penalized for one reason or another? If it has, I have great news for you because listed below are the ways that are working for us on how to drive web traffic to your site and recover from a Google penalty.

You will usually notice in Webmaster tools that your site has been penalized by a algorithmic or a manual link penalty. This is never a good thing and it does mean you have some work to do to get back into good ranking territory.

You are going to have to apply a two pronged approach while you’re working on re-ranking your website.  While you are working on getting out from under your Google penalty, you still need to bring visitors to your site.

Here is how to drive traffic to your site while under a Google penalty and get ranked again:

Start Driving Traffic to Your Website Again

One of the best ways to drive no-cost web traffic to your website is with a web traffic service called Traffic Dynamite  The basic concept with this site is that you list your website and show it to other people and in return for those people viewing your website you view theirs.  It’s a traffic exchange and it is the fastest way to get eye balls on your website.  If you can click your mouse this will jump start your page views.

Add New Content to Your Site

Creating new content is a must if you have received an algorithmic penalty like Panda. To fix this problem, create new pages as funnels for new site traffic while your other pages are under the penalty.

In order to boost new content and get it recognized, be sure to add topics that are positioned for discoverability, focus on relevant, long tail keyword phrases.

Make sure to answer questions that your readers are actively searching for.

The new natural links that are created to your new content pages can improve your site’s overall link profile as you work to get out from under your penalty.

Guest blogging is still a viable means to publish valuable content to an engaged audience. Be sure to only publish on quality websites that are relevant to your industry.

Pay Your Way Out

To make up for lost traffic and revenue as a result of an SEO penalty you can pay to give your content a boost with paid promotion.

Run paid ads on the major social networks. This will boost your content, capture traffic, social shares, backlinks, and leads. The social networks that I recommend using paid advertising is: Facebook, LinkedIn, Twitter, and of course Google.

Don’t be afraid to invest money in your content and share it with the world. You might be surprised to know that viral content often gets its start from paid promotion.

Social Media

If a site is under penalty, the traffic from search results could cease to exist.  Therefore, its more important than ever to drive traffic to your site from other sources, like social networks.

You must share your site and new content across all of your social networks to increase exposure and build up your fan base.

When you share your content via social media you’ll be supplementing the traffic that was lost during the time your site was under a penalty. Once a site’s penalty is lifted, you should still continue with the above mentioned strategies to keep your rank and visibility on the rise.

Link Building

Links are still important to your site and when you’ve penalize natural links are the best way to get your site’s link profile cleaned up. Natural links are also the types of links necessary for building the authority, traffic potential and  conversions that were lost as a result of a penalty.

Link exchanges and paid link building is recommended because this is the fastest way to recover lost search engine placement and rankings.  You can still trade links with other reputable sites however, that takes a long time and could work against you if you count on your site to bring in revenue and recognition.

Make sure to use Google webmaster tools to identify any bad links that are linking out from or to your site from someone else’s site that may be penalized as well.  Maintaining a good link profile is now more critical than ever to the positive ranking of your website.

If you are unsure of or unfamiliar with any of the information presented above we always recommend consulting with an SEO professional.  The recommended SEO Traffic Expert that we use is Mark Edward Brown at www.SeoTrafficExpert.com

Here’s to your web traffic success,

Mark “The Web Traffic Reporter” Brown

P.S. leave a comment below if this article was helpful to you

 

Website Traffic Giant Google, Still King?

Website Traffic Giant Google, Still King?

No Google Allowed Image     Website traffic and Google go hand in hand, or do they?  There is no denying that gugle is still a fierce competitor in the online website traffic, marketing and advertising industries recent changes as well as gradual shifts in it’s corporate culture have caused insiders to abandon the internet juggernaut.

James Whittaker recently left gugle after a successful career however, he cites several changes with the most recent privacy policy changes which make any information you share on gugle not so private.

You can view the entire article here:  http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

One of the best parts of James’s article is the stark reality that “Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”

There is allot of great content with inteligent insight into how gugle was and what it is like now and believe me there is also allot of the word “Facebook” used as well.

One further item to note is the mention of how utube changed once the web video giant was acquired by gugle.  I was even victimized last year by gugle when they deleted my video’s and access from utube ~ what a disappointment and let down.

I stopped using G+ for awhile and I still dont care to use their shiny web browser a try on my computer.  I applaud James for his candor and explaining why he did it.

How do you feel about Google and website traffic, what is your stance on gugle, share a comment with me and let’s talk about it?

To your web traffic success,

The Web Traffic Reporter

Web Traffic to Online Newspapers Increases

WebTrafficUp     As a cyber journalist and curator of website traffic related content, information about website traffic and newspapers really  interests me which is why I wanted to share this piece with you.  I am also introducing a snipet of content curated from Google.  I was reading through a prominent online financial publication where the author indicated that:

newspaper publishing is the most obsolete industry in America” – Porter Stansberry, The S & A Digest

In the article Dan Ferris and Sean Goldsmith continue that, Gannett, the company that owns USA Today is still in a steady decline. In mid-October 2011 the company announced that it’s third-quarter earnings fell almost 4%. Revenue from publishing and broadcasting fell 5% and 6%, as well and the only positive was that the company’s online division, which includes all newspaper websites gained 21% in total revenue.

To further explain the migration from print news, and how website traffic to online news sites has increased consider the recent merger of ABC News and Yahoo.  Also see this content rom Google:

NAA: Newspaper web traffic soars – Newspapers and Technology

news.google.com

NAA: Newspaper web traffic soarsNewspapers and TechnologyAmong the results: This is the first annual comparison of website traffic the NAA has been able to issue since it began using comScore to track Web audience data in September 2010. Caroline Lit …

This article explains how web traffic to newspaper websites rose 20 percent between September 2010 and September 2011 according to statistics released last week by the Newspaper Association of America

The big question that I want to know from you is: where do you read your news, online or offline?

Leave me  a comment tell me if you still like the “paper” newspaper or online news sites,

Mark “The Web Traffic Reporter” Brown

4th Quater 2011 Web Traffic News Update

Web traffic globe
This article was first featured on Technorati.com

As we head into the final quater of 2011 web traffic trends are a hot topic this time of year due to the big marketing and advertising push that leads into the holiday sales season.  This is also an interesting period in time due to several key issues that influence the way web traffic is deliverd and consumed.

Three of the pimary influencers that I see affecting website traffic are the  Google Panda updates that took place and are still taking place.  Similarly, YouTube has also had a large impact on several personal and small business channels that it selectively shut down this year with no warning or explanation to users and consumers alike.

The Google and YouTube changes were not neccessarily negative in the big scheme of cyberspace however there are scores of people and businesses who have had to make major adjustments over the past couple months.  I see this trend continuing because Google is not accountable to any one market or social demographic, they are loosely regulated by international and national governing bodies however, not much and their reach, traction, and popularity are firmly rooted into the fabric of cyberspace.

Independant internet terrorist groups have reaked havoc on numerous government and banking websites and interwebs across the globe.  The most recognizable group that has claimed responsibility is the “Anonymous” group.  Much of what they have been accused of is labled as “hacking” in the mainstream media yet I think there is more to the groups attacks than just mere tom foolery.

As the web strata continues to evolve and develop the battle between both no-cost and paid traffic delivery methods continues to play out with many would be start-up entreprenuers trying both types of traffic strategies and usually not finding statisfaction with either.

More often than not uneducated adsense or Facebook advertisers attempt to create ads based on ads that they see being displayed and unkowingly do not set up the innerworkings or setting of the way the add campaign is displayed which runs through their hard earned advertising budget in mere hours or just a few days.

Most no-cost traffic delivery systems are similiar in that there is a website or service one joins to display ads such as websites, banner ads, or even text ads and then the follow on support leaves the new, budding business person left wondering what they did wrong.

There is a reason why big businesses hire marketing and advertising firms and when the little guy is left to figure it out for him or herself often the experience ends in dissapointment.  Individualized coaching and instruction is one sector that is emerging at a grass roots level which is rising up to help small business owners however more needs to be done before the new and small business beginner are going to seek these professionals out.

I dont see much in the way of government regulation having a measurable effect either positive or negative at this time due to the political rodeo taking place with the upcoming elections and the current turmoil facing the United States as well as the European Union and their shaky financial economies.

The bottom line from this web traffic reporter is more of the same from big business and keep your eyes peeled for the up and comming maverick marketers that make up the small and independant business men and women who make large contributions yet go largely un-noticed by the mainstream media!

From the Web Traffic News Desk, this is Mark Edward Brown signing off.

How Title Tags Increase Website Traffic

Helpful webtraffic Tip     Choosing the correct title tag for your blog or website is vital if you want to get more traffic, leads, covert more sales, and improve your search engine rankings (SEO).

There are many factors necessary in getting high SEO rankings; however the most important ingredient in getting better search results in Google and other search engines is the title tag of a web page.

More importantly, it’s what people see and decide whether to click on to find solutions to their problems or answers to their questions.

Title tags are also one of the most important SEO ranking factors.  Here’s one of the reasons why

Google’s mission is: “To organize the world’s information and make it universally accessible and useful.”  They achieve this goal by electronically determining what web pages are about.

Then, they rank where to put each web page on their search engine based on the title tag, the amount of clicks, comments, and inbound links or backlinks pointing back to the web page from other sites.

How to Make a Good Title Tag

  • Entice people to click on your link
  • Make an encouraging title tag—something related to your keywords and content
  • Include a few of your keywords.  Place them as far left on the title to improve your SEO. Keep in mind to make your title relevant and interesting in order to persuade people to click on your link
  • Match your page content with your desired objective
  • Make sure your title is consistent with your content.  You want your visitors to read valuable information that’s coincides with why they clicked on your web page to begin with.

If someone is searching for information about, let’s say, “How to Make a Kite,” you do NOT want the visitor to click on your web page and start getting an aggressive sales pitch to buy an affiliate, or home-based business product.  They clicked on your link to learn “How to Make a Kite!”

Give people what they want!  If you don’t you will lose creditability and reduce your chance of  forming a relationship with them.

Title Tag Keywords and Your Content

On the other hand, if your title does NOT have keywords related to your page content, more than likely your web page will NOT show up in search engines and people won’t find your link. So, make sure some of your content contains the keywords you used in the title of your web page.

Follow the Search Results Parameter Rules

Google has certain parameters related to title tags.  They will not display a title that is over 70 characters in the title tag link.

Finally, every page on your website should have its own unique title.  If some of your titles are the same, Google will view it as duplicate content and not put your web page in the search engine.  It will also make it confusing for your visitors.

In closing, some additional advice to you is to write valuable content, follow the rules to improve your search engine rankings, be persistent, keep learning, share your knowledge, and build relationships with others in order to get more web traffic.

George Zapo

P.S. be sure to leave a comment to let Mark and I know if you like these kind of blog posts.

Google’s Website Traffic Hits 1 Billion

Google Image at Web Traffic News ComScore data has reported that Google and it’s empire of sites surpassed one billion unique website visitors last month (May 2011).  This is the first time that an internet based conglomerate has reached such a notable accomplishment.

Google’s web traffic has been monitored since as far back as 2006 and has steadily climbed as Google launched gmail and acquired YouTube.

Google faces stiff competition as the trends are changing from search advertising to social advertising on sites such as Facebook.

Have you noticed this trend changing, where would you spend your online advertising dollar, leave me a comment and let me know?

From the web traffic news desk,

The Web Traffic Reporter