Since the 1st of the year reports are coming in that social networking web traffic has overtaken entertainment sites in the United Kingdom making social networking the number 1 most trafficed subject in the country.
Multiple sources have reported based off of a Experian-Hitwise report that sites like Twitter, Facebook and Linkedin have increased in popularity so much that in January social networking made up 12.46% of all web traffic for the UK. This is an increase over and above the countries entertainment sector which includes sites like iPlayer and Sky Sports.
Of importance to note is that people are not abandoning entertainment sites however they are spending more time on social networking sites. The average time spent on social networking sites was 20 – 22 minutes and 1 in 8 people who left a social networking site were leaving it to go to another social networking site. This effect on web traffic has caused traditional (offline) news and entertainment outlets to take note.
I think that traditional news and entertainment related information is being relayed and talked about on social networks which is causing these spikes in web traffic which in turns increases the amount of time folks are spending on social sites as well.
Do this make sense to you or am I completely out in left field? Leave me a comment and let me know how you feel about it:
To your social and traffic success,
Mark “The Web Traffic Reporter” Brown