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How to Drive Traffic to Your Site While Under a Google Penalty

Fix the Google SlapHas this happened to you; your website has fallen out of Google’s good graces and your site has been penalized for one reason or another? If it has, I have great news for you because listed below are the ways that are working for us on how to drive web traffic to your site and recover from a Google penalty.

You will usually notice in Webmaster tools that your site has been penalized by a algorithmic or a manual link penalty. This is never a good thing and it does mean you have some work to do to get back into good ranking territory.

You are going to have to apply a two pronged approach while you’re working on re-ranking your website.  While you are working on getting out from under your Google penalty, you still need to bring visitors to your site.

Here is how to drive traffic to your site while under a Google penalty and get ranked again:

Start Driving Traffic to Your Website Again

One of the best ways to drive no-cost web traffic to your website is with a web traffic service called Traffic Dynamite  The basic concept with this site is that you list your website and show it to other people and in return for those people viewing your website you view theirs.  It’s a traffic exchange and it is the fastest way to get eye balls on your website.  If you can click your mouse this will jump start your page views.

Add New Content to Your Site

Creating new content is a must if you have received an algorithmic penalty like Panda. To fix this problem, create new pages as funnels for new site traffic while your other pages are under the penalty.

In order to boost new content and get it recognized, be sure to add topics that are positioned for discoverability, focus on relevant, long tail keyword phrases.

Make sure to answer questions that your readers are actively searching for.

The new natural links that are created to your new content pages can improve your site’s overall link profile as you work to get out from under your penalty.

Guest blogging is still a viable means to publish valuable content to an engaged audience. Be sure to only publish on quality websites that are relevant to your industry.

Pay Your Way Out

To make up for lost traffic and revenue as a result of an SEO penalty you can pay to give your content a boost with paid promotion.

Run paid ads on the major social networks. This will boost your content, capture traffic, social shares, backlinks, and leads. The social networks that I recommend using paid advertising is: Facebook, LinkedIn, Twitter, and of course Google.

Don’t be afraid to invest money in your content and share it with the world. You might be surprised to know that viral content often gets its start from paid promotion.

Social Media

If a site is under penalty, the traffic from search results could cease to exist.  Therefore, its more important than ever to drive traffic to your site from other sources, like social networks.

You must share your site and new content across all of your social networks to increase exposure and build up your fan base.

When you share your content via social media you’ll be supplementing the traffic that was lost during the time your site was under a penalty. Once a site’s penalty is lifted, you should still continue with the above mentioned strategies to keep your rank and visibility on the rise.

Link Building

Links are still important to your site and when you’ve penalize natural links are the best way to get your site’s link profile cleaned up. Natural links are also the types of links necessary for building the authority, traffic potential and  conversions that were lost as a result of a penalty.

Link exchanges and paid link building is recommended because this is the fastest way to recover lost search engine placement and rankings.  You can still trade links with other reputable sites however, that takes a long time and could work against you if you count on your site to bring in revenue and recognition.

Make sure to use Google webmaster tools to identify any bad links that are linking out from or to your site from someone else’s site that may be penalized as well.  Maintaining a good link profile is now more critical than ever to the positive ranking of your website.

If you are unsure of or unfamiliar with any of the information presented above we always recommend consulting with an SEO professional.  The recommended SEO Traffic Expert that we use is Mark Edward Brown at www.SeoTrafficExpert.com

Here’s to your web traffic success,

Mark “The Web Traffic Reporter” Brown

P.S. leave a comment below if this article was helpful to you

 

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