Has this happened to you; your website has fallen out of Google’s good graces and your site has been penalized for one reason or another? If it has, I have great news for you because listed below are the ways that are working for us on how to drive web traffic to your site and recover from a Google penalty.
You will usually notice in Webmaster tools that your site has been penalized by a algorithmic or a manual link penalty. This is never a good thing and it does mean you have some work to do to get back into good ranking territory.
You are going to have to apply a two pronged approach while you’re working on re-ranking your website. While you are working on getting out from under your Google penalty, you still need to bring visitors to your site.
Here is how to drive traffic to your site while under a Google penalty and get ranked again:
Start Driving Traffic to Your Website Again
One of the best ways to drive no-cost web traffic to your website is with a web traffic service called Traffic Dynamite The basic concept with this site is that you list your website and show it to other people and in return for those people viewing your website you view theirs. It’s a traffic exchange and it is the fastest way to get eye balls on your website. If you can click your mouse this will jump start your page views.
Add New Content to Your Site
Creating new content is a must if you have received an algorithmic penalty like Panda. To fix this problem, create new pages as funnels for new site traffic while your other pages are under the penalty.
In order to boost new content and get it recognized, be sure to add topics that are positioned for discoverability, focus on relevant, long tail keyword phrases.
Make sure to answer questions that your readers are actively searching for.
The new natural links that are created to your new content pages can improve your site’s overall link profile as you work to get out from under your penalty.
Guest blogging is still a viable means to publish valuable content to an engaged audience. Be sure to only publish on quality websites that are relevant to your industry.
Pay Your Way Out
To make up for lost traffic and revenue as a result of an SEO penalty you can pay to give your content a boost with paid promotion.
Run paid ads on the major social networks. This will boost your content, capture traffic, social shares, backlinks, and leads. The social networks that I recommend using paid advertising is: Facebook, LinkedIn, Twitter, and of course Google.
Don’t be afraid to invest money in your content and share it with the world. You might be surprised to know that viral content often gets its start from paid promotion.
If a site is under penalty, the traffic from search results could cease to exist. Therefore, its more important than ever to drive traffic to your site from other sources, like social networks.
You must share your site and new content across all of your social networks to increase exposure and build up your fan base.
When you share your content via social media you’ll be supplementing the traffic that was lost during the time your site was under a penalty. Once a site’s penalty is lifted, you should still continue with the above mentioned strategies to keep your rank and visibility on the rise.
Links are still important to your site and when you’ve penalize natural links are the best way to get your site’s link profile cleaned up. Natural links are also the types of links necessary for building the authority, traffic potential and conversions that were lost as a result of a penalty.
Link exchanges and paid link building is recommended because this is the fastest way to recover lost search engine placement and rankings. You can still trade links with other reputable sites however, that takes a long time and could work against you if you count on your site to bring in revenue and recognition.
Make sure to use Google webmaster tools to identify any bad links that are linking out from or to your site from someone else’s site that may be penalized as well. Maintaining a good link profile is now more critical than ever to the positive ranking of your website.
If you are unsure of or unfamiliar with any of the information presented above we always recommend consulting with an SEO professional. The recommended SEO Traffic Expert that we use is Mark Edward Brown at www.SeoTrafficExpert.com
Here’s to your web traffic success,
Mark “The Web Traffic Reporter” Brown
P.S. leave a comment below if this article was helpful to you
It happened last year for the first time: bot traffic eclipsed human traffic, this year, Incapsula says 61.5 percent of traffic on the web is non-human.
Now, you might think this portends the arrival of “The Internet of Things”—that ever-promised network that will connect your fridge and car to your smartphone. But it does not.
This non-human traffic is search bots, scrapers, hacking tools, and other human impersonators, little pieces of code skittering across the web. You might describe this phenomenon as The Internet of Thingies.
One thing that gets to me — perhaps you want to generate an extra 100,000 page views for some website? So simple. A programmer friend of mine put it like this, “The basics of sending fake traffic are trivial.”
I’m going to tell you how here, even though I think executing such a script is highly unethical, probably fraud, and something you should not do. I’m telling you about it here because people need to understand how jawdroppingly easy it really is.
So, the goal is mimicking humans. Which means that you can’t just send 100,000 visits to the same page. That’d be very suspicious.
So you want to spread the traffic out over a bunch of target pages. But which ones? You don’t want pages that no one ever visits. But you also don’t want to send traffic to pages that people are paying close attention to, which tend to be the most recent ones. So, you want popular pages but not the most popular or recent pages.
Luckily, Google tends to index the popular, recentish stories more highly. And included with UBot are two little bots that can work in tandem. The first scrapes Google’s suggestions searches. So it starts with the most popular A searches (Amazon, Apple, America’s Cup) then the most popular B searches, etc. Another little bot scrapes the URLs from Google search results.
So the first step in the script would be to use the most popular search suggestions to find popularish stories on the domain (say, theatlantic.com) and save all those domains.
The first search would be “amazon site:theatlantic.com.” The top 20 URLs, all of which would be Atlantic stories, would get copied into a file. Then the bot would search “apple site:theatlantic.com” and paste another 20 in. And so on and so forth until you’ve got 1,000.
Now, all you’ve got to do is have the bot visit each story, wait for the page to load, and go on to the next URL. Just for good measure, perhaps you’d have the browser “focus” on the ads on the page to increase the site’s engagement metrics.
Loop your program 100 times and you’re done. And you could do the same thing whenever you wanted to.
Of course, the bot described here would be very easy to catch. If anyone looked, you’d need to be fancier to evade detection. For example, when a browser connects to a website, it sends a little token that says, “This is who I am!” And it lists the browser and the operating system, etc.
If we ran the script like this, an identical 100,000 user agents would show up in the site’s logs, which might be suspicious.
But the user agent-website relationship is trust-based. Any browser can say, “I’m Chrome running on a Mac.” And, in fact, there are pieces of software out there that will generate “realistic” user agent messages, which Ubot helpfully lets you plug in.
The hardest part would be obscuring that the IP addresses of the visits. Because if 100,000 visits came from a single computer, that would be a dead giveaway it was a bot. So, you could rent a botnet — a bunch of computers that have been hacked to do the bidding of (generally) bad people.
Or you could ask some “friends” to help out via a service like JingLing, which lets people use other people on the network to send traffic to webpages from different IP addresses. You scratch my back; I’ll scratch yours!
But, if the botting process is done subtly, no one might think to check what was going on. Because from a publisher’s perspective, how much do you really want to know?
In the example I gave, no page has gotten more than 100 views, but you’ve added 100,000 views to the site as a whole. It would just seem as if there was more traffic, but it’d all be down at the bottom of the traffic reports where most people have no reason to look.
And indeed, some reports have come out showing that people don’t check. One traffic buyer told Digiday, “We worked with a major supply-side platform partner that was just wink wink, nudge nudge about it. They asked us to explain why almost all of our traffic came from one operating system and the majority had all the same user-agent string.”
That is to say, someone involved in the traffic supply chain was no more sophisticated than a journalist with 10 hours of training using a publicly available piece of software.
The point is: It’s so easy to build bots that do various things that they are overrunning the human traffic on the web.
Now, to understand the human web, we have to reckon with the logic of the non-human web. It is, in part, shady traffic that allows ad networks and exchanges to flourish. And these automated ad buying platforms — while they do a lot of good, no doubt about it — also put pressure on other publishers to sell ads more cheaply. When they do that, there’s less money for content, and the content quality suffers.
The ease of building bots, in other words, hurts what you read each and every day on the Internet. And it’s all happening deep beneath the shiny web we know and (sometimes) love.
Having high bounce rates are an indication that something is going horribly wrong with your blog.
Either your audience isn’t interested in what you are giving them, they are bored, or they might not trust the content.
It doesn’t really matter what the reason is, the important part is figuring out what is wrong and implementing ways to keep the bounce rate as low as possible.
To help you out, let’s go over 5 different tips that should keep your viewers engaged and entertained:
First things first, your content. You are running a blog, your content should be the highest quality content that is possible. If you are rushing your posts for some reason, you need to just slow down and realize that your content is the heart of your blog.
Posting poor content means that your blog will be considered poor, it’s that simple. So, want to keep your readers engaged? Get better content.
After a while, your blog should cover a wide range of topics that are all relevant to your niche. When a reader is interested in that particular niche, they will probably have a reason to stay on your site after one article. Provide them with other links to related articles to help them navigate to the content they want to see. If they find that they are able to find value in more places than just one article, they will have no problem sticking to your site for as long as they want.
Not only do internal links help bounce rates, but they also help you SEO efforts. Search engines look highly on relevant internal links, so use them to your advantage!
Having a beautiful design on your website will definitely increase the time your users stay on the site. If you have an exciting design, they are going to be much more attracted to it. This helps your brand, the overall user experience, and will help retain as many people as possible.
The only downside to getting a professional design is you might need to hire someone to do it for you. If you are not a professional designer or developer, you might have a hard time making an effective design on your own. Professional designers can be a bit pricey, but if you look around you might find a quality designer that is looking to increase his portfolio for cheap.
Images, Podcast, & Videos-
It’s a proven fact that people will keep engaged to media longer than to a page of text. Using images, videos, and audio files to help deliver your content will definitely help decrease the bounce rates of your blog. Just keep in mind that these videos have to be high quality. Even though people will pay more attention to videos, they won’t stay on them if the video is badly made.
There have been plenty of websites that have hired content creators to help with the implementation of videos and images, and they have had great success. If you are unable to hire any help, then your best bet is to find out exactly what your audience wants to see, then make it as best as you can.
Interaction With Your Audience-
A huge part of a successful blog is the interactions that happen between the blogger and the audience. After a post, you might see a few readers leave a comment or two. It is always best to respond to them as fast as possible to show them that you care about their thoughts and opinions. This also reflects very good on your blog for future readers that are reviewing your content. Responding to comments and messages also gives people a reason to stay and come back to the blog, which helps your bounce rates.
There are many other tips and tricks you can use to reduce the bounce rate on your blog, but these 5 should definitely help you start. Just remember that the faster you take care of your bounce rate issues, the better your blog will be. Also, search engines punish websites with high blog rates, so as soon as those get handled, you should see your rankings get higher.
Ness Garcia is a contributor for MakeAWebsite –a website providing honest and genuine reviews on the top performing web hosts today. They highly recommend webhostinghub.com to website owners and webmasters.
P.S. – leave a comment below about how this post has helped you keep your blog’s bounce rate low…
Last week the U.S. Senate voted to support Internet sales taxes. Could online sales taxes drive web traffic down?
For now Americans are safe from any such tax taking place because the proposal will not be voted on in the U.S. House of Representative.
Online business owners across the internet who don’t want their web traffic or sales to suffer are calling for action. Call your Senator and demand a “No” vote on the “Marketplace Fairness Act” (S. 336)
Recently, big corporate interests, high-paid DC lobbyists, and statist
governors believed their agenda had the votes locked up and that this
amendment would easily pass through the Senate.
Wanting to rush their amendment to the floor early in the week, they thought an early vote would guarantee passage with an overwhelming majority of senators.
In reality there is nothing fair about the “Marketplace Fairness Act” and if it is passed your online sales and web traffic will plummet.
Proponents of this amendment were planning on convincing the Speaker of the
House and the Majority Leader to pass the bill through their respective chambers.
They did not count on web traffic advocates who flooded the Senate with emails, calls, and faxes from concerned constituents. Additionally, as senators heard from hundreds of thousands of Americans opposing this scheme, more of them began to shy away from the National Internet Tax Mandate.
The pressure from folks fed up with D.C.’s tax-and-spend status quo was so great that the vote on the amendment was delayed to give special interests more time to browbeat Senators into compliance.
As an online Web Traffic Advocate I urge you to maintain contact with your
Senator to let them know you want a “No” vote, share this article and The Web Traffic News with friends, family and collegues who care about their online interests.
It’s critical that this legislation does not pass because if it does the National Internet Tax Mandate will:
• Raise prices on everything you buy online
• Provide big-spending governors with new bailout money from the federal government imposing more taxes on their citizens
• Violate the principle of “No Taxation Without Representation” by allowing state legislatures to raise taxes and leave small, out-of-state businesses with little, if any, recourse against those tax hikes
• Allow tax collectors in one state to pursue retailers across state lines
I know you can see how crucial this is to your sales and web traffic plus the massive cost of compliance with the National Internet Tax Mandate could
drive small Internet companies out of business, while others may never even get started.
Meanwhile, the incentive to raise sales taxes will lead to an explosion of already out-of-control state budgets. Growing government while shrinking the most dynamic sector of the economy is a recipe for economic stagnation.
The elitists and special interests behind the National Internet Tax Mandate think they one step closer to victory wich means now is the time to turn up the
heat on the House and Senate to make sure we stop the National Internet Tax Mandate from passing this Congress.
Banner Ad marketing can be a very effective advertising method if done correctly. I am going to share with you the key terms and some important banner ad statistics that will help you form your own opinion as to whether this is a method of generating web traffic to your site or offer.
The most common Banner Ad sizes:
Let’s go over some key terms so that if you are new to banner advertising you can understand the jargon that most often accompanies banner advertisers:
Click Through Rate (CTR): the click through rate is the percentage of online viewers who click a banner ad. An example of CTR would be, if your banner received a 0.1% CTR for every 1,000 people that see a banner ad, one person clicked on it.
Impressions: impressions are the number of times your ad is viewed. Impressions have been a measurement used in traditional banner advertising for many years and it’s still one of the most important metrics that you can measure.
Clicks: A click is simply the measurement of how many times a viewer clicks on any part of your banner ad. Clicks can be combined with impressions to calculate the metric above known as the click through rate (CTR).
Conversion: Conversions are measured by the conversion rate. The conversion rate represents the amount or percentage of people who took the desired action you wanted them to take as a result of seeing your banner ad.
Conversions are different from clicks or click throughs and conversions are only clicks that result in actions you specifically defined. An example of what triggers a click to be counted as a conversion would be the action taken once a viewer clicks on your banner, such as downloading a free report, signing up for your newsletter, or making a purchase.
Banner Ad Facts:
1. Over 5.3 trillion display ads were served to U.S. users last year(2012) – (ComScore)
2. That’s 1 trillion more than in 2009. (ComScore)
3. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)
4. The typical Internet user is shown 1,707 banner ads per month. (Comscore)
5. 25-34-year olds see 2,094 banner ads per month. (ComScore)
6. 8 percent of Internet users account for 85 percent of clicks. (ComScore)
7. The 468 x 60 banner has a .04 percent click rate. (DoubleClick)
8. Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
9. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)
10. 34 percent don’t trust banner ads at all or much, compared to 26 percent for magazine ads. (eMarketer)
You can see examples of banner ads at the top of this site or at the right side of this site.
An excellent Banner Ad exchange that I highly recommend is www.TrafficDynamite.com this is a no cost site where you can get a feel for how banner advertising works.
Here’s to your banner ad success,
Mark “The Web Traffic Reporter” Brown
P.S. – Leave a comment below about your banner ad experiences and “Like” + share this with your friends.